欧倍德职位说明书教材

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欧倍德职位说明书教材222020年4月19日

1文档仅供参考TheJobDescriptionOfOBI(China)ManagementSystemCo.,Ltd.222020年4月19日

2文档仅供参考组织结构的基本原则企业组织结构是按照实现企业所设定目标而进行的分工和协作而确定的,它的设定对企业的成长具有战略意义,也是企业团队管理和人员管理的基础。完整的组织结构的一般包括以下要素:部门,岗位,编制,级别和职务等级,工作流程。部门定义:在组织结构中,具有独立职能工作的部门组织单元。在一般情况下,依职能专业化的原则,部门可分成生产(营运)部门,控制(监督)部门和支持部门。部门职能的特点是:不因时间的改变而改变,不因上级的变化而变化,不因部门负责人的更换而更换。但在企业的成长阶段或部门尚不健全的情况下,可由管理层赋予某些部门一些特定的兼管职能,这是过度性的。各部门的职能只能相互衔接,不能重叠。岗位定义:对员工按相对固定的工作分工而确定的职位结构。企业所有的岗位必须在组织结构中体现出来,企业的每个员工也都能从找到自己的位置。岗位中没有自己位置的人,不能在企业中发布指令。在企业中一般有正职和副职的设立:在管理幅度比较大的,或工作时间长的企业或部门须设立副职。副职是正职的代表,在正职不在现场时,代理正职的工作。她接受正职的具体授权222020年4月19日

3文档仅供参考,能够在一定的时间内去指挥并完成一定的任务,副职必须正职的授权,正职有权按企业或部门的需要去调整副职的权限或决定。企业为了发展的需要,设立副职可有利于高级管理人员的及时补充和提拔。编制定义:为了完成组织结构中各部预定的目标,每个岗位需要一定数量的员工来完成。每个岗位人员定额的数量即为编制。编制应该相对稳定并经过高层的批准实行,不得随意增减。以便有效地将工资总额控制在预算中。级别和职务等级定义:级别是指企业组织结构中上下左右的权利划分和实施领导职能的等级形式,上下级经过指挥线(汇报线)直接连结,上级经过授权和监督下级来实现公司的目标。如果在组织图上,上下级之间没有汇报线连接,则在一般情况下没有指挥和被指挥的关系。等级是由企业经过对员工工作能力(产品知识,工作技能和态度)的综合评定而确定的员工工作的不同熟练程度的确定。级别和职务直接和员工的工资待遇相联系和对应。指挥系统的原则:一个上级的原则,既一元化领导的原则;服从的原则,下级必须服从上级;管理逐级的原则:具体表现为上级经过授权或命令的方式传达工作指令,并检查目标完成的情况。222020年4月19日

4文档仅供参考上级对下级不能够越级指挥,但能够越级检查;下级对上级不能够越级报告,但能够越级指挥。有些情况如紧急或意外情况出现而直接上司不在场的前提下,能够越级。222020年4月19日

5文档仅供参考流程定义:为了完成某项任务和目标所需要经过的不同部门的众个操作程序的总和。它具有连续性,依次性和跨部门性。在具体执行不能出现跳越某个环节的情况。由于跨部门的工作在信息传递过程中会有一定失真,而导致部门关系的紧张,因此,跨部门的工作必须经过操作流程来体现,以确保工作中各环节的有效衔接和及时完成。最终使员工形成良好的工作习惯。责任的界定:在日常工作中,每个部门都有其特定的工作使命,而每个部门工作的责任人为该部门的经理/主管,一般在处理公司异常情况或事件时:1.首先界定的是部门的职责;2.然后由责任部门(调查)确定个人的责任,并按相关规定予以处罚。因此,企业凡出现意外事故或其它非正常的事件,责任的承担应该由责任部门和责任个人两个部分同时承担。依据上述5个方面的要素,有必要对现有组织结构进行整理说明,使我们的员工更清楚各自的分工和定位,做到各尽其职,各负其责,并理解分工和协作关系的意义。由于篇幅和数量的关系,在工作流程方面,仅以人事部的一些工作流程为例,有必要的话,可另将企业各负责部门的操作流程汇总成册,供管理人员参阅,避免日后产生工作推委的情况。欧倍德岗位说明书222020年4月19日

6文档仅供参考代码说明JobCode说明:SZ-HR–MG-011．总部(店)代码4.职位编号2.部门代码3.职位代码代码说明代码说明1.SZ总部ST商场2.MD总经理室SD市场发展SO商场营运MC采购中心HR人力资源FA财务IT行政MK市场部AD信息管理3GM总经理MG经理PM采购经理CS顾问SP主管ST员工SC秘书4.PL项目经理AS助理222020年4月19日

7文档仅供参考Marketing222020年4月19日

8文档仅供参考DepartmentDescriptionDept.NameMarketingReportTo:DirectorGeneralHead-count6PersonsPreparedDate:President1.NarrativeDescription:BeingresponsibleforpublicizingthecompanyCIwiththestoreoperationactivitiesinallmeansandtogainthemaximumrecognitionfromthepublic.1.PositionSettlement(岗位设置):ØMarketingManager;1ØManagerAssistant;1ØPR.&CommunicationManager;1ØEvent&MediaManager;1ØOut-doorAdvertisingManager;1ØIn-DoorAdvertisingManager12.Dept.Function&MajorDuties::BereferredtothefollowingareastoPR.&CommunicationEvent&MediaOut-doorAdvertisingIn-DoorAdvertising4.Dept.Relation:Internal:theHeadOfficeDepts.,thestoreoperation;External:theMedia,theSuppliers,theadvertisingAgentandlocalauthorization.5.Dept.Evaluation:222020年4月19日

9文档仅供参考222020年4月19日

10文档仅供参考JobDescriptionJobTitleMarketingManagerJobCodeSZ-MK-MG-01Dept./DivisionMarketingReporttoManagingDirectorSalaryLevelPreparedDateJobHolder1.QualificationA)Basic:SexþMale□Female□NotCareMaritalStatusþMarried　□Unmarried□NotCareAgeBetween30and45Residence□Local□Non-Local　þNotCareEducationMin.EducationLevel:CollegeMajorEnglish,Administration,orManagementEnglishRequirementþVeryGood　□Average□NotCarePCSkillþMS-Office□Programming□Others　WorkingPeriodRequirementMin.8yrs.SpecificSkillsDiploma/CertificateWorkingLocationShanghaiB)Others:ØBachelordegreeorabove;ØMinimum5-yearmarketingexperienceinforeigncompanyorrelatedindustry;ØProvenabilitytocreateandimplementatheoreticalstrategywhilemanagingdetailsforlong-andshorttermgoals;ØBewillingtotakechallengeandbeabletobuildupandmaintaincompanyimage;ØInitiative,creative,goodleadingskills,analyticalskills,coordinatingskillsandstronginterpersonalskills;ØGoodcommandofspokenandwrittenEnglish,Germanisanadvantage;ØFamiliarwithMSofficesoftware.1.NarrativeDescription:Tosetup,updateandfollow-upthemarketingpolicyandstrategyoftheOBI’smarketingobjectiveaccordingtothegeneralguideoftheOperationandthestatisticsfromthemarketsurveyandothervariousmeans.2.Duties&WorkingContents:222020年4月19日

11文档仅供参考ØEstablisheffectivemarketingstrategiesforbusinessdevelopmentandcompleteannuallyprofessionalmarketingplanØDrawupmarketingbudgetandprepare,whenappropriateorrequired,expensebudgetsformarketing,advertising,PRactivitiesandotherpromotionalactivitiesandensurethatbudgetsarenotexceededwithoutpriorapprovalØInitiateandorganizemarketingrelatedeventssuchasnationwidePRandcompanyself-promotingactivitiesØCloselymonitormarketchanges,competitivemovementsandmakeappropriatesuggestionstolaunchnewprogramsØOrganizeresearchworkaccordingtocompany’srequest,makemarketanalysisreportandexecutecorrespondingmeasurementØBuildupthesoundrelationshipswithsocialmediaandadvertisingagency;ØSetuptheCompanyIdentitySystemandorganizetheCIStraining3.JobRelation:Internal:theHeadOfficeDepts.,thestoreoperation;External:theMedia,theSuppliers,theadvertisingAgentandlocalauthorization.4.PerformanceReview:222020年4月19日

12文档仅供参考JobDescriptionJobTitleManagerAssistantJobCodeSZ-MK-AS-01Dept./DivisionMarketingReporttoMarketingManagerSalaryLevelPreparedDateJobHolder1.QualificationA)Basic:SexþMale□Female□NotCareMaritalStatusþMarried　□Unmarried□NotCareAgeBetween30and45Residence□Local□Non-Local　þNotCareEducationMin.EducationLevel:CollegeMajorEnglish,Administration,orManagementEnglishRequirementþVeryGood　□Average□NotCarePCSkillþMS-Office□Programming□Others　WorkingPeriodRequirementMin.2yrs.SpecificSkillsDiploma/CertificateWorkingLocationShanghaiB)Others:ØGoodcommandofEnglishandsomeknowledgeofGerman;ØGoodapplicationofMSOffice;ØVacationworkingexperienceinvariousbusinesses;ØStronginitiativeandperseverance;ØAbilitytoworkindependentlyandefficiently.1.NarrativeDescription:InchargeoftheadministrativeworkofMCandassistingmanagerinmeetingarrangement,internalandexternalcontact,filingandotherdailywork.2.Duties&WorkingContents:222020年4月19日

13文档仅供参考ØKeepingprotocolofvariousmeetingsandfollowinguptheoperationoftheissuesmentionedintheprotocol;ØDistributingtheinformationfromthestoreandtherequirementsofthemanagertotherelateddepartmentorpeopleincharge;ØCollectingthefeedbackfromthePMs/CMsandreportingtomanagerintime;ØAssistingmanagerinfiling,suppliercontactandcommunicationwithotherdepartments;ØSettingupcertainregulationsforthepurposeofbetterinternalcontrolandoverallimage;ØStudyingstatisticsandbyprocessingwiththesefigures,makingiteasierfortherecognitionofourstrongandweakpointsandfurtherforstrategymaking;ØInchargeoftheadministrativeworkofMC,suchaspresencerecord..3.Jobrelation:Internal:theHeadOfficeDepts.,thestoreoperation,External:theMedia,theSuppliers,theadvertisingAgentandlocalauthorization.4.PerformanceReview:222020年4月19日

14文档仅供参考JobDescriptionJobTitleProjectLeaderJobCodeSZ-MK-PL-01Dept./DivisionPR&CommunicationReporttoGMofMarketingMgrSalaryLevelPreparedDateJobHolderJiangFang1.QualificationA)Basic:SexþMale□Female□NotCareMaritalStatusþMarried　□Unmarried□NotCareAgeBetween25and35Residence□Local□Non-Local　þNotCareEducationMin.EducationLevel:CollegeMajorEnglish,Administration,orManagementEnglishRequirementþVeryGood　□Average□NotCarePCSkillþMS-Office□Programming□Others　WorkingPeriodRequirementMin.5yrs.SpecificSkillsDiploma/CertificateWorkingLocationShanghaiB)Others:ØTheprofessionalskillofcommunication;ØExtensiveknowledgeofmedia;ØFamiliarwiththeapplicationsofMS-Officeandothermediasoftware;1.NarrativeDescription:dealingwitheventsinframeofPR&Communication,controllingtheadvertisementmadebytheheadquartersandstorestopropagateaconsistentcompanyimage,beingresponsibleforBroadcastandTVadvertisement.2.Duties&WorkingContents:222020年4月19日

15文档仅供参考ØPREvents,suchasChristmasParty,PressConferenceandOpeningCeremonywPlanmakingandpreparationworkwRelatedOrganizationworkØOBIBroadcastAdvertisementwChannelselectionandadvertisementplanwHandlingwithadvertisingcompanieswResultscollectionØOBITVAdvertisementwFilmscriptconfirmationandspotmakingwChannelselectionandadvertisementplanwHandlingwithadvertisingcompanieswResultscollectionØCompanyIdentitySystemObservance,surveyandcollectionoftheinformationofrelatedcompetitors,mediaandmarketetc.3.JobRelation:Internal:theHeadOfficeDepts.,thestoreoperation,External:theMedia,theSuppliers,theAdvertisingAgentandlocalauthorization.4.PerformanceReview:222020年4月19日

16文档仅供参考JobDescriptionJobTitleProjectLeaderJobCodeSZ-MK-PL-02Dept./DivisionMediaReporttoGMofMarketingMgrSalaryLevelPreparedDateJobHolderLingCongrong1.QualificationA)Basic:SexþMale□Female□NotCareMaritalStatusþMarried　□Unmarried□NotCareAgeBetween25and35Residence□Local□Non-Local　þNotCareEducationMin.EducationLevel:CollegeMajorEnglish,Administration,orManagementEnglishRequirementþVeryGood　□Average□NotCarePCSkillþMS-Office□Programming□Others　WorkingPeriodRequirementMin.5yrs.SpecificSkillsDiploma/CertificateWorkingLocationShanghaiB)Others:dealingwitheventsinframeofPR&Communication,controllingtheadvertisementmadebytheheadquartersandthememberstorestopropagateaconsistentcompanyimage,beingresponsibleforBroadcastandTVadvertisement.1.NarrativeDescription:dealingwiththeplanedesignandtheplanemediaexecution(newspaper,magazine,etc.).2.Duties&WorkingContents:222020年4月19日

17文档仅供参考ØPREvents,suchasChristmasParty,PressConferenceandOpeningCeremonywPlanmakingandpreparationworkwRelatedOrganizationworkØOBIBroadcastAdvertisementwChannelselectionandadvertisementplanwHandlingwithadvertisingcompanieswResultscollectionØOBITVAdvertisementwFilmscriptconfirmationandspotmakingwChannelselectionandadvertisementplanwHandlingwithadvertisingcompanieswResultscollectionØCompanyIdentitySystemØObservance,surveyandcollectionoftheinformationofrelatedcompetitors,mediaandmarketetc.3.JobRelation:Internal:theHeadOfficeDepts.,thestoreoperation,External:theMedia,theSuppliers,theAdvertisingAgentandLocalAuthorization.4.PerformanceReview:222020年4月19日

18文档仅供参考JobDescriptionJobTitleProjectLeaderJobCodeSZ-MK-PL-03Dept./DivisionOut-doorAdvertisingReporttoGMofMarketingMgrSalaryLevelPreparedDateJobHolderSunLi1.QualificationA)Basic:Sex□Male□FemaleþNotCareMaritalStatus　Married□UnmarriedþNotCareAgeBetween25and35Residence□Local□Non-Local　þNotCareEducationMin.EducationLevel:CollegeMajorEnglish,Administration,orManagementEnglishRequirementþVeryGood　□Average□NotCarePCSkillþMS-Office□Programming□Others　WorkingPeriodRequirementMin.5yrs.SpecificSkillsDiploma/CertificateWorkingLocationShanghaiB)Others:ØAtleast2-3yearsworkingexperiencesinrelatedfunction.ØWithstrongsenseofresponsibility.ØDemonstrateabilityinsupervisingandcoordination.1.NarrativeDescription:BeingresponsibleforallAd.relatedaffairs(speciallyoutdoormedia,CIS,MarketSurvey,CustomerDevelopmentetc.)handledinaccordancewithcompanypolicyandprocedure.DemonstrateextensiveknowledgeonAd.&PRandhastheabilitytoleadthewholeproject.2.Duties&WorkingContents:222020年4月19日

19文档仅供参考ØOutdoormediawMediasurvey,analysis,planandreleasesupervisionwOtherrelatedaffairsØMarketSurveywMarketsurveyandanalysis(includingeconomicbackground,competitors,marketpotential,mediaandetc.)wSurveyreportandsuggestionwOtherrelatedaffairsØCISwCompanyIdentitySystemsetup(includingCIShandbook)wCIStraining(VIS,MIS,CIS)wOtherrelatedaffairsØCustomerdevelopmentwOBIBonusCardprogramwCustomerdevelopmentwOtherrelatedaffairsØOtheraffairswPublicRelationsandEventsetc.wDepartmentworkhandling,management,coordinationandcontrolling3.JobRelation:Internal:theHeadOfficeDepts.,thestoreoperation,External:theMedia,theSuppliers,theAdvertisingAgentsandlocalauthorization.4.PerformanceReview:222020年4月19日

20文档仅供参考JobDescriptionJobTitleProjectLeaderJobCodeSZ-MK-PL-04Dept./DivisionIn-store-AdvertisingReporttoGMofMarketingMgrSalaryLevelPrepareDateJobHolderTangBei1.QualificationA)Basic:SexþMale□Female□NotCareMaritalStatusþMarried　□Unmarried□NotCareAgeBetween30and45Residence□Local□Non-Local　þNotCareEducationMin.EducationLevel:CollegeMajorEnglish,Administration,orManagementEnglishRequirementþVeryGood　□Average□NotCarePCSkillþMS-Office□Programming□Others　WorkingPeriodRequire-mentMin.8yrs.SpecificSkillsDiploma/CertificateWorkingLocationShanghaiB)Others:ØGeneralknowledgeofpublicity;ØCreativeDesign,PromotionalPolicy;ØMS-Office,AutoCAD,thelayoutofthemerchandisingcenter;Øtheimplantationofthecommodities;Øtheeffectiveevaluation.1.NarrativeDescription:GeneraloperationandsupportofthepromotionalactivitiesbymeansoftheVisualsupportingmaterialsandactivities.2.Duties&WorkingContents:222020年4月19日

21文档仅供参考ØTheyearlypromotionalplanandthepreparationofthemediapublicity;ØThecollectionofthepromotionalproposalsandoverallactionandfollow-upoftheactivities;ØTodesignandplantheshoppingenvironmentforthespecificperiodoftimesuchastheGrandNewOpening;theFestivals,SP/PRActivities;ØTheorderinganddistributionofthepromotionalproducts/giftssuchasBeaver,Key-Hanger,Pin&etc..ØThepreparationoforderingandapplicationofthestoreconsumingproducts,POP,suchasPosters,thepromotionalSigns;ØGeneralsurveyoftheCSandsolutionsforimprovement;ØThegeneralguideandsupporttothestoreDecorationCenter;ØAnnualBudgetplanningandcontrol;ØThepublicrelationsØThesupportoftherelevantworkoftheotherdept.,ØOtherincidentalwork.3.JobRelation:Internal:theHeadOfficeDepts.,thestoreoperation,External:theMedia,theSuppliers,theprintinghousesandlocalauthorization.4.PerformanceReview:222020年4月19日