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ID:8227361
大小:2.06 MB
页数:24页
时间:2018-03-11
《麦格里集团-esports insights:y’all ready for this?-20170607-macquarie》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、GLOBALeSportsInsightsY’allReadyForThis?eSports’overlappingfanbasewithtraditionalsports,itsglobal(andgrowing)viewership,andanevolvingeconomicmodelrivallingthatoftheprofessionalsportsaredrivingmanytraditionalsportsteamownerstolooktoeSportsasapotentialhedgeagainstthedeclineintraditionalsportsengagement
2、withinthemillennialandGen-ZsegmentsThisgrowingtrendisglobal:InNorthAmerica,theNBAandTakeTwopartneredtocreateaneSportsleagueMacquarie’seSportsThesisbasedontheNBA2Kseries(LINK).WeexpectotherleaguessuchastheNFLeSportsisbecominganimportantpartofgameandtheNHLtofollow(LINK)(thoughthestructuresmaydiffer).
3、Additionally,publishers’businessstrategyandwillcontinuetoinvestmentsfromsoccerclubs(NYCFC)andmotorsports(FormulaOne)suggestgainmainstreamtractionduetogrowingviewership,sponsorshipandinvestmentsfromgrowinginterestinleveragingeSportstodiversify,engage,andsustainfanbases.professionalsportsorganizations
4、.InthemediumInEurope,PanathinaikosFC(Greece)andFCLausanne-Sport(Switzerland)term,eSportscouldgainOlympicsstatusastheIOClookstoaddeventsthathaveglobalappeal.becamethetwolatestsoccerclubstopurchaseeSportsorganizationsthatInthelongterm,mobileeSportswilldriveindustrycompeteonabroadrangeofgamessuchasLea
5、gueofLegendsandDota2ingrowthbycateringtoabroadaudiencewithmassEurope.Over20professionalsoccerclubshaveinvestedinteamsorindividualappealwhileVR/ARwillenhanceeSportsviewingexperienceandcompetitivedynamic.playerssofar.ThematicReportsLink1,Link2,Link3InAustralia,AdelaideFootballClubrecentlybecamethefir
6、stAustralianprosportsteamtoinvestineSportsbyacquiringSydney-basedLegacyeSports,oneofeighttop-tierLeagueofLegendsproteamsinthecountry.Analyst(s)WethinkprosportsinvestmentsaddslegitimacyandsustainabilitytotheeSportsMacquarieCapitalMarketsCanadaLtd.themeandcouldenhancetheprofilesofthe“traditional”sport
7、sgenre,whichisaJiangZhangpositiveforcompaniessuchasEAandTTWO.WhileTTWOandtheNBAare+14168483549jiang.zhang@macquarie.comGregMacDonald,CFAaggressivelyenteringtheeSportsarena,manyoftheothercurrentprospor
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