麦格里集团-esports insights：y’all ready for this？-20170607-macquarie

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1、GLOBALeSportsInsightsY’allReadyForThis?eSports’overlappingfanbasewithtraditionalsports,itsglobal(andgrowing)viewership,andanevolvingeconomicmodelrivallingthatoftheprofessionalsportsaredrivingmanytraditionalsportsteamownerstolooktoeSportsasapotentialhedgeagainstthedeclineintraditionalsportsengagement

2、withinthemillennialandGen-ZsegmentsThisgrowingtrendisglobal:InNorthAmerica,theNBAandTakeTwopartneredtocreateaneSportsleagueMacquarie’seSportsThesisbasedontheNBA2Kseries(LINK).WeexpectotherleaguessuchastheNFLeSportsisbecominganimportantpartofgameandtheNHLtofollow(LINK)(thoughthestructuresmaydiffer).

3、Additionally,publishers’businessstrategyandwillcontinuetoinvestmentsfromsoccerclubs(NYCFC)andmotorsports(FormulaOne)suggestgainmainstreamtractionduetogrowingviewership,sponsorshipandinvestmentsfromgrowinginterestinleveragingeSportstodiversify,engage,andsustainfanbases.professionalsportsorganizations

4、.InthemediumInEurope,PanathinaikosFC(Greece)andFCLausanne-Sport(Switzerland)term,eSportscouldgainOlympicsstatusastheIOClookstoaddeventsthathaveglobalappeal.becamethetwolatestsoccerclubstopurchaseeSportsorganizationsthatInthelongterm,mobileeSportswilldriveindustrycompeteonabroadrangeofgamessuchasLea

5、gueofLegendsandDota2ingrowthbycateringtoabroadaudiencewithmassEurope.Over20professionalsoccerclubshaveinvestedinteamsorindividualappealwhileVR/ARwillenhanceeSportsviewingexperienceandcompetitivedynamic.playerssofar.ThematicReportsLink1,Link2,Link3InAustralia,AdelaideFootballClubrecentlybecamethefir

6、stAustralianprosportsteamtoinvestineSportsbyacquiringSydney-basedLegacyeSports,oneofeighttop-tierLeagueofLegendsproteamsinthecountry.Analyst(s)WethinkprosportsinvestmentsaddslegitimacyandsustainabilitytotheeSportsMacquarieCapitalMarketsCanadaLtd.themeandcouldenhancetheprofilesofthe“traditional”sport

7、sgenre,whichisaJiangZhangpositiveforcompaniessuchasEAandTTWO.WhileTTWOandtheNBAare+14168483549jiang.zhang@macquarie.comGregMacDonald,CFAaggressivelyenteringtheeSportsarena,manyoftheothercurrentprospor