欢迎来到天天文库
浏览记录
ID:8223088
大小:2.04 MB
页数:19页
时间:2018-03-10
《conductor-2018广告策略、技术、支出和成功情况:500位营销高管透露的他们的2018年策略(英文版)》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、500MARKETINGEXECUTIVESREVEALTHEIR2018STRATEGY2018StatsonStrategy,TechnologySpend,andSuccessTableofContentsKeyTakeaways...............................................................................................3MarketingTechnologyUsageandSpend.......
2、...............................................4ChallengeswithDataandAttribution...........................................................8WhatItTakesforSuccessin2018.................................................................12SurveyBreakdown....
3、...................................................................................172KEYTAKEAWAYSMarketingexecutivesarespendingmoreonmarketingtechnologythanlastyear,andshiftingfocustowardcontentmarketingasapriorityin2018.•68%ofmarketingexecswillspendmo
4、reonmarketingtechnologyin2018.•80%ofrespondentsintroduced1to5newtechnologiesin2017,and56%saytheyfeel“overwhelmed”bytheamountofdataintheirmarketingtechnologies.•Themarketingtrendthatexecsfeelleastpreparedforisartificialintelligence.1/3ofmarketingexecutiv
5、esfeelunpreparedtohandleAIin2018.•“OrganicSearch”wasthetopperformingchannelin2016,2017andisthetoppriorityofmarketingexecutivesin2018.•Marketingexecutivesareprioritizingcontentmarketingin2018.76%ofexecsplanonuppingtheirinvestmentincontentmarketingnextyea
6、r.3MARKETINGTECHNOLOGYUSAGEANDSPEND28%ofMarketingExecutivesAreUsingMorethan10MarketingTechnologies•90%ofrespondentsuse20orfewermarketingtechnologies,withthelargestgroup,43%,using6-10.•8%reportusingmorethan20differentsoftwaresolutions.Abouthowmanytechnol
7、ogiesdoesyourmarketingteamcurrentlyuse?(Ex:automation,socialtracking,SEOtools,workflowmanagers,etc.)00-527%6-1043%10-2020%21-506%51-992%Idon’tknow2%4MARKETINGTECHNOLOGYUSAGEANDSPEND80%ofMarketingExecsReportedIntroducing1to5NewTechnologiesin2017Howmuchof
8、thatmarketingtechnologydidyouintroducein2017?0newtechnologies9%6-10newtechnologies8%11-20newtechnologiesintroducedin2%1%20+newtechnologies1-5newtechnologies80%20175MARKETINGTECHNOLOGYUSAGEANDSPEND28%ofMarketingExecsSpendMorethan1
此文档下载收益归作者所有