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1、BankofAmericaTrendsinConsumerMobilityReport12017WearepleasedtosharefindingsfromourlatestTrendsinConsumerMobilityReport,astudythatexploresmobilebehaviorsandtrendsacrossgenerations,gendersandlifestyles.Forthefirsttime,thereportlooksattoday’syoungestgeneration–GenerationZ–tobetterCo
2、ntentsunderstandthefutureofmobileandthenexteraofbanking.Doyourememberaworldwithoutmobile?Thissummer’sreportfindsdisparitiesamongdigitalnatives–thoseGenZersandmillennialswhowerebroughtupintheageof2technology–andoldergenerations–GenXers,babyboomersandseniors,whocanremembersuchatime
3、offthegrid.GrowingupadigitalnativeNotonlyaretheseyoungergenerationsdrasticallychangingcommunicationsandsocialnorms,they’realsochangingfamilydynamics.Nearlyallparentsreportkeepingacloseeyeontheirchildren’stechuse,andmanyareinstitutingdigitalboundariesinthehouseholdasaresult.4Mymob
4、ile,Sowhatdoesthismeanforourfuture?Overall,mobilewillincreasinglybeintertwinedinmyeverythingoureveryday,particularlywithourkeyrelationships.Consumersalreadybelievemobilehasapositiveimpactontheirsocial,family,workandlovelives,andtechnologyisredefininglifemilestones.Manysaytheyrely
5、onmobiletoplayanintegralroleinprominentevents,includingsavingforcollege,buyingahouseandplanningforretirement,andthis5dependencyisonlyexpectedtogrow.ReconnectingAtBankofAmerica,ourpurposeistoanticipateconsumers’ever-evolvingneeds,andwithretroultimatelymakefinanciallivesbetter.With
6、23millionactivemobilecustomersandgrowing,we’refocusedbeyondourindustrytoinnovatewithoutboundariesanddeliverexperiencescustomersneverimaginedwerepossible.6TheroleofdigitalMethodologyinlifeprioritiesConvergys(anindependentmarketresearchcompany)conductedanationallyrepresentativeonli
7、nesurveyonbehalfofBankofAmericaMay25-June3,2017usingpanelprovidedsample.Convergyssurveyed1,000respondentsthroughouttheU.S.,comprisedofadults818+withacurrentbankingrelationship(checkingorsavings),andwhoownasmartphone.EvolvingfinancialInaddition,201panelistsweresurveyedinthe13-17-y
8、ear-oldagegroupwhoalsoownalandscapesmart
