2017全球社交新闻研究（英文）-39页

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1、2017GLOBALSOCIALJOURNALISMSTUDYINTRODUCTIONThesixthannualSocialJournalismStudyisthelatestinstallmentinaseriesofnationalandinternationalreportschartingthechangesinhowjournalistsandmediaprofessionalsusesocialmediaintheirworkandwhencommunicatingwithPRandcommu

2、nicationsprofessionals.ThisreportfocusesonfindingsfromU.S.journalistsandmediaprofessionals.KEYFINDINGS:1.Socialnetworksarethemostused5.Audienceinteractionisanimportantactivityplatforms,and42percentofrespondentsformanyjournalistsonsocialmedia,with19usefiveo

3、rmoretypesofsocialmediapercentofrespondentsengagingwiththeirregularly.audienceviasocialmediaeveryhouranda2.U.S.journalistsfitintosixdistincttypesfurther47percentdaily.ofsocialmediausers.These‘Social6.ExpertsandindustrycontactsremainkeyArchetypes’areArchite

4、cts,Promoters,sourcesofstoriesforU.S.journalists.Hunters,Messengers,Observersand7.Nearlyhalf(48percent)ofrespondentsfeelSkeptics.Thelargestgroup(Observers,39theycouldnotcarryouttheirworkwithoutpercent)isrelativelylessactivethanothersocialmedia.groupsandisr

5、atherskepticalaboutsocial8.Some51percentofrespondentsfeelthatplatforms.fakenewsisaseriousproblemintheirareaof3.Timespentonsocialmediaremainsjournalism.relativelystable.Buttheextenttowhich9.Eachofthesixsocialgroupsthesocialmediajournalistsusetheplatformsisi

6、nfluencedusertypesidentifiedbythestudy-hasuniquebytheirprofessionalanddemographiccharacteristicsinrelationtosocialmediause.characteristics.10.U.S.journalistsareambivalentabouttheir4.Publishing,distributingandpromotingrelationshipwithPRprofessionalsandhavec

7、ontentarekeydriversofsocialmediauseconcernsoverthequalityofcontentandandactivity.reliabilityofmaterialtheyreceive.Nearlyhalfofjournalistscan’tdotheirworkwithoutsocialmedia,but51%feelfakenewsisaseriousproblem.2Clicktotweetthiscontent#socialjournalism17FIN

8、DING#1Socialnetworksarethemostusedplatforms,and42percentofrespondentsusefiveormoretypesofsocialmediaregularly.Socialnetworks(e.g.,FacebookandGoogle+)andmicroblogs(e.g.,Twitter,Snapchat)havebeenthetwomostpopul