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1、AstoundCommerceGlobalBrandResearch2017ByLaurenFreedman
2、SVPDigitalStrategyAstoundCommerce
3、Q12017
4、Page1AgendaI.TheMethodologyandToplineII.BrandManufacturerWebsiteResearchIII.PurchasingIV.ThePhysicalStoreV.CustomerServiceVI.SocialMediaTheimagepartwithrelationshipIDrId3wasnotfoundin
5、TheimagepartwithrelationshipIDrId2wasnotfoundthefile.inthefile.AstoundCommerce
6、Q12017
7、Page2I.TheMethodologyandToplineAstoundCommerce
8、Q12017
9、Page3SurveyGoalsGainaclearunderstandingoftheroleofbrandmanufacturershoppingexperiencesacrossdigitalandphysicalstorechannelswhilealsoexploring
10、differencesinbehaviorbasedongenderandage.Exploreessentialbrandmanufacturertopicsincluding:§Researching,websiteprompts,siteexperiences,sentimentandfeatureexpectations(Q5-10)§Purchasingandrespectiveperformance(Q11-17)§Theroleofthebrandmanufacturer’sphysicalstore(Q18-21)§Customerse
11、rviceandbrandmanufacturers(Q22-23)§Socialmediaandbrandmanufacturers(Q24-25)§CPGresearchandpurchasingpatterns(Q26-30)AstoundCommerce
12、Q12017
13、Page4SurveyDemographicsCombinedAnnualHousehold§A30-questiononlinesurveyof1000IncomeBeforeTaxesconsumerswhoshoponlineandhavevisitedbrandmanuf
14、acturerwebsites$100,001+20%inJune,2017$75,001-$100,00016%§957initiallydisqualified$50,001-$75,00018%§50%Male/50%Female§5setsof200-Age$35,001-$50,00015%demographicsegments$25,000-$35,00013%(18-24,25-34,35-44,45-54,55-70)§IncomeasoutlinedUnder$25,00017%0%5%10%15%20%25%AstoundComme
15、rce
16、Q12017
17、Page5TheToplineBrandmanufacturerresearchBrandmanufacturerpurchasing§58%ofonlineshoppersvisit5+brandmanufacturer§Beyondwebchannel,physicalstoresseestrongestusagewithwebsites(67%Millennials)socialandmobileneckandneck;Millennialsover-indexonboth§Socialmedia(51%/64%Millen
18、nials)andsearchengine§Pricesandproductsmostoftencauseonlineshoppersads(47%/57%Millennials)biggestprompterstobrandtomakepurchasesmanufacturerwebsites§2outof3shoppershavepurchasedatleast3products§“Veryimportant”brandmanufacturerfeaturesincludeonsiteinthepast6monthsfrombrandmanufac
19、turerwebsitesnavigation(65%),completeproductinf
