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1、FoodTrends2016U.S.Reportfoodtrendsreport@google.comIntroWitheveryquerytypedintoasearchbar,wearegivenaglimpseintouserconsiderationsorintentions.Bycompilingtopsearches,weareabletorenderastrongrepresentationoftheUnitedStates’populationandgaininsightintothispopulation’sbehavior.InourGoogleFood
2、TrendsReport,weareexcitedtobringforththepowerofdataintothehandsofthemarketers,productdevelopers,restaurateurs,chefs,andfoodies.Thegoalofthisreportistoshareusefuldataforplanningpurposesaccompaniedbycuratedstylesofwhatwebelievecanmakeforimpactfultrends.Weareproudtosharethisiterationandlookfo
3、rwardtohearingbackfromyou.JonLorenzini
4、SeniorAnalyticsLead,Food&BeverageLisaLovallo
5、GlobalInsightsManager,Food&BeverageOlivierZimmer
6、TrendsDataScientistYardenHorwitz
7、TrendsBrandStrategistMethodologyTocompilealistofaccuratetrendswithinthefoodindustry,wepulledtopvolumequeriesrelatedtothefood
8、categoryandlookedattheirmonthlyvolumefromJanuary2014toFebruary2016.Wefirstremovedanyseasonaleffect,andthenmeasuredtheyear-over-yeargrowth,velocity,andaccelerationforeachsearchquery.Basedonthesemetrics,wewereabletoclassifythequeriesintosimilartrendpatterns.Wethencuratedthemostsignificanttre
9、ndstoillustrateinterestingshiftsinbehavior.QueryDe-seasonalizedTrend200420062008201020122014Query2016CharacteristicsPartOnePartTwoPartThreetoprisersaspotlightonanextensivelistofanddeclinerstoptrendingthetopvolumethemesfoodsearchesTrendCategoriesToidentifytoptrends,wecategorizedpastdatainto
10、sixdifferentclustersbasedonsimilarbehaviors.ThissectionSustainedSeasonalRisingRisersRisersStarsdistinguishesbetweenthetrendstowatchandthetrendstoforget.SustainedSeasonalFallingDeclinersDeclinersStarsRisersSustainedSeasonalRisingRisersRisersStarsSteadygrowthovertheSeasonaltrendsthatareSudde
11、ngrowthwithinpastyears,thesetrendslikelytocomebackeventhepastmonths,thesearesafebets.stronger.trendsmightnotlast.RisersRankedbyvolumeofsearchesSustainedRisersSeasonalRisersRisingStarsRamenPhoTurmericRigatoniOvernightOatsJackfruitBibimbapBitterMelonCauliflowerR
