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1、GLOBALTRADE:NAVIGATINGDISRUPTIONAWEBERSHANDWICKREPORTWHATWEDOWeberShandwickisaleadingcommunicationsconsultancyonpublicaffairs,withdeepexpertiseinglobaltradeandinvestment.WehelpclientsnavigatecomplexU.S.,EU,emergingmarketsandglobalinstitutions;reachbusiness,financeandmediaaudien
2、ces;andunderstandpoliticalandbusinessrisks,opportunitiesandtrends.Wesupportclientstoenternewmarketsthroughtradeandcross-borderinvestments.Wehaveadvisedgovernmentsandmultinationalcompaniesduringtradenegotiations,andhelpedmultinationalcompaniescommunicatetheirtradepolicyagenda,mo
3、nitorexecutiveandlegislativeactions,andnavigatedumpingandtradedisputes.Ourexpertiseincludesmediarelations,industryandgrassrootssupport,attitudinalresearch,advertisingcampaigns,digitalandsocialmedia,andcommunicationsandpolicystrategies.CONTENTS210121416GLOBALPOLICYTRENDSUNITEDST
4、ATESCHINAJSOUTHAFRICAAPAN1820222426BRAZILINDIAUNITEDKINGDOMEUROPEANUNIONCONTACTSGLOBALPOLICYTRENDS2/GLOBALTRADEPOLICYTRENDShefreetradeconsensushasbeenshatteredandglobalisationseemstohavelostitsshineintheeyesofmanycitizensandpoliticiansalike.PoliticalrisksThavecompoundedandareno
5、longerlimitedtothedevelopingworld,whilethepromiseoftheBRICS(shorthandforBrazil,Russia,India,ChinaandSouthAfrica)asthenewdriveroftheworldeconomyhaslargelyfailedtomaterialiseformostofitsmembers.Atthesametime,powerpoliticsinforeignpolicyistakingholdinmanycorners,puttingnationalist
6、rhetoricfrontandcentre,whileplacingtradepoliticsatthemercyofforeignpolicyaims.›DISRUPTIONISTHENEWNORMAL.Multinationalsareincreasinglyexposedtopoliticalriskandcross-borderthreatsduetotheintricatewebofglobalvaluechainsthatunderpintheworldeconomy.WhetheritisthefalloutfromBrexit,po
7、liticalupheavalsinBrazil,amoreassertiveChineseforeignpolicyortheinversionofU.S.tradepolicy,disruptionisincreasinglycausingheadachesforglobalCEOs.Manyofthesedisruptivedevelopmentsaresymptomsofgeopoliticalchangeandglobalisationfatigue.Wearewitnessingprofoundchangesinthegeopolitic
8、alrelevanceoftheworld’spowercentres,andtheemergenceofa
