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1、TRENDS18Trends18THETRENDSTOKNOWFOR20181www.globalwebindex.net
2、hello@globalwebindex.net
3、@globalwebindexTRENDS18TableofContentsTHEGLOBALWEBINDEXVIEWWhyBigMarketsNeedAudienceInsightTRENDS18TomSmithCEO2017sawtheideologyofthefreemarketinTHEGROWTHOFINTERNETACCESSWORLDWIDEretre
4、atasPresidentTrumpdemandedtheUSAwalkawayfromNAFTA,theUK’sBrexitmovedforward,andemergentextremistpoliticiansfromtheleftandrightpushedforclosedmarketsandborders.Thesedevelopmentssupposedlyreflectagrowingmovementawayfromglobalizationyet(ironically)mostofthesepoliticiansandp
5、oliticalmovementshaveusedsocialmedia,theultimateexpressionoffreeandconnectedmarkets,topushtheirclosed-marketagenda.3However,theprocessofglobalizationinthedigitalworldisinthehandsofthepeople,notpoliticians–anditwillneverstop.Overthecourseof2016alone,astaggering350mpeoplec
6、hosetogetonlineforthefirsttime.GlobalizationintheSOURCE:ITUWorldThat’stheequivalentoftheentirepopulationdigitalworldisdrivenTelecommunication/ICTIndicatorsdatabaseoftheUSA.bypeople,notpoliticians-anditwillneverstopIfirstgotonlinein1998,andcomparedThisglobalmarketofpeople
7、,ideasandtoc.€600mofsalesinlessthan4yearsandtotoday’sinternetexperienceitwasslow,informationhasradicallyloweredthecostTeslabookedc.500kpre-ordersforitsmodel3entirelytext-basedandfulloffalsepromise.Iofacquiringcustomers.Thespreadofsocialwithoutadollarspentonadvertising.TR
8、ENDS18rememberwonderingwhatthefusswasabout.media,contentplatformsandself-serviceGettingonlinenowisarevelatoryexperience,advertisingmeansthatanybusinesscanbeThekeyaspectofsucceedinginthisglobalizedprovidingimmediateaccesstoanopenmarketengagedinmarketingtoconnectwiththeirm
9、arketisknowingyouraudience.Thecoreofopinion,ideas,communication,products,audience.Intheoldmediaworld,youneededmarketingprocessesofidentifyingthemostservicesandmedia.Mobilephonesandglobalabigbudgetandacollectionofagencies–importantaudienceanddefininghowtoengageplatformsli
10、keFacebook,NetflixandTwitterhavetodaythebarriersofentryformarketingarethem–whilealwaysakeypartofmarketi
