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1、ERICSSONCONSUMERLAB10HotConsumerTrends2018AnEricssonConsumerInsightSummaryReportDecember2017ERICSSONCONSUMERLAB10HOTCONSUMERTRENDS20181MethodologyThevoiceoftheconsumerThisreportpresentsinsightsbasedEricssonConsumerLabhasmoreAllreportscanbefoundat:onEric
2、sson’slong-standingconsumerthan20years’experienceofstudyingwww.ericsson.com/consumerlabtrendsprogram,nowinitsseventhpeople’sbehaviorsandvalues,year.ThequantitativeresultsreferredincludingthewaytheyactandtointhereportarebasedonanonlinethinkaboutICTproduc
3、tsandsurveyof5,141advancedinternetusersservices.EricssonConsumerLabinJohannesburg,London,MexicoCity,providesuniqueinsightsonMoscow,NewYork,SanFrancisco,marketandconsumertrends.SãoPaulo,Shanghai,SydneyandTokyothatwascarriedoutinOctober2017.EricssonConsum
4、erLabgainsitsknowledgethroughaglobalRespondentswereadvancedconsumerresearchprograminternetusersaged15−69,whobasedoninterviewswithhaveanurbanearlyadopterprofile100,000individualseachyear,withhighaverageuseofnewdigitalinmorethan40countries–technologiessuc
5、hasintelligentvoicestatisticallyrepresentingtheassistants,virtualrealityheadsetsviewsof1.1billionpeople.andaugmentedrealityapplications.BothquantitativeandqualitativeCorrespondingly,theyrepresentonlymethodsareused,andhundreds30millioncitizensoutofaround
6、ofhoursarespentwithconsumers180millionlivinginthemetropolitanfromdifferentcultures.Tobeclosetoareassurveyed,andthis,inturn,isthemarketandconsumers,EricssonjustasmallfractionofconsumersConsumerLabhasanalystsinallregionsglobally.However,webelievewhereEric
7、ssonispresent,developingtheirearlyadopterprofilemakesathoroughglobalunderstandingofthethemimportanttounderstandICTmarketandbusinessmodels.whenexploringfuturetrends.2ERICSSONCONSUMERLAB10HOTCONSUMERTRENDS20180101101010110111001101011110101100001011000101
8、1011101101001010010110010000110101011011100110101110101001011000010110110111001101011101010010110000101101010110111Tomorrow,your0011010111deviceswillknowyou010110000101Imagineyouhavejustarrivedhomefromwork.101010110111ever-increa
