资源描述：
《facebook iq-年度热门话题和趋势报告（英文）》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、TheAnnualTopics&TrendsReportfromFacebookIQSeetheconversationsonthecuspofgoingmainstreamin2018Introduction:FromNichetoNormWelcometoTheAnnualTopics&TrendsReport—FacebookIQ’sfirst-everreviewofsomeoftheconversationsontherisein2017thatarepoisedtogomainstr
2、eamin2018.DuetothesizeoftheFacebookplatform,wehaveauniquevantagepointtoseewhichconversationsaregrowingatscaleandtakinghold,andwhicharesimplyaflashinthepan.Ourfindingsaregroundedinrealdataandrealinsightsfromthe2billionpeopleacrossFacebook.Thetrendswef
3、eaturearestartingtotakeholdandenterthemainstream.Thisisnotnecessarilytheirpointofconception,butratherastheyaregoingfromnichetonorm.We’vecuratedourfindingsintosevencategories:Beauty&Fashion,Commerce,Culture,Entertainment,Food&Drink,Mind&Body,andTechno
4、logy.Ineach,werevealthelargertrendstakingshapeacrossbusinessmodels,socialnorms,personalhealthanddigitalexperiences,tonameafew.Foreachtrend,weshareourdataandlargerfindingsastohowtheseconversationsaretakingshape.Thesearethetrendspeoplearetalkingabout,t
5、hatthemarketisreadyforandyoushouldconsider,asyouthinkaboutcreativeplanningandproductdevelopment.FacebookIQ2MethodologyWe’vecuratedthetrendsfeaturedinthisreportbyfirstidentifyingthemesacrossconversationswe’vecoveredthroughout2017inboth“TopicstoWatch”a
6、nd“HotTopics,”ourtwopopularmonthlyfeatures.In“TopicstoWatch,”weregularlyshineaspotlightontopicsofconversationthatwehaveseengrowconsistentlylookingacross12months.Thesetopicsfollowsimilarvolume,varianceandothermeasuresofconversationconsistentwithpastto
7、picsthathavedisplayedlong-termgrowth.Wethereforeexpectthemtocontinuetogrow.1In“HotTopics,”wehighlighttopicsofconversationthatdrivedisproportionatelyhighvolumeinaparticularmonth,forexample,celebritiesinthenews,currenteventsandholidays.Whenresearchingt
8、hevalidityofthesefindings,weuncoveredotherrisingconversationsthatsupportedtheseconnections,indicatinglargertrendsemerginginculture.OurfindingsarebackedbyFacebookIQaudienceandverticalstudiesandthird-partyresearch.Foreachtrend,weshareconversationdata,w
