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1、Grow.Change.Grow.GrowthhastakenonanewformintheAgeofYou.Asnewdynamicsemergeandchangetheshapeofbusinessbytheminute,itdemandsnewwaysfororganizationstoharnessandchannelthatchange.BrandsareButtheworld’sleadingbrandsaren’twaitingforchangetohappen—they’reactingrathertheconstancythanr
2、eacting,growingratherthanmaintaining,andmasteringGrowthinaChangingWorld.thataccelerateWithsomanydirectionstogrowin,flexibilityandadaptabilityarekey.Businessesmustbusinessgrowth.bereadytochangetheirtrajectoriesalongwithpeopleandmarkets:embracingemergingtechnologies,leapingengag
3、ementbarriers,andrethinkingtheirgrowthstrategies—breakingthingsdowntostartthemupagain.Theymustbebereadytogrow,change,andgrowalloveragain.Tomeetthesechallenges,organizationsneedtomakebrandsthecenterofgravity—thecloseryouget,thefasteryougrow.Brandsarewhatconnectsbusinessestopeop
4、leinsideandout,creatingrealproximitybyunderstandingwhatpeoplewantandwhattheybelievein.Brandsarewhatpersonalizetechnologysothatitbecomesameansforauthenticengagementandunforgettableexperiences.Brandsaretheconstancythatacceleratesbusinessgrowth—movingatthespeedoflife,reflectingho
5、wpeoplewanttogrow,growingalongwiththem,andstandingoutinashiftinglandscape.3GrowthinachangingworldJezFramptonGlobalCEO,InterbrandGrowthisfundamentaltolife.ItisanThisisastrueinternallyasitisexternally.inherentpartofbeinghuman.Soischange.Brandsstartwithhumansontheinsideandareulti
6、matelydeliveredtohumanson60%ofmillennialsOverthelasttwodecades,ourlivestheoutside,usingtechnologyasaprimaryhavebeentransformedinremarkablemeansofinteractionandapowerfulplatformseekemployerswithnewways.Theseshiftsinbehavior,forengagement.Atatimewhenspeedtoaclearpurpose.1expecta
7、tions,andexperiencesprovidemarket,customercentricity,andculturalincredibleopportunitiesforbusinessalignmentaremoreimportantthanever,growth,butkeepingupwiththemposesbrandsarethekeytochange,andtogrowth.66%ofconsumersnewchallenges.Oneofthemostcriticalwaystoturnchangeintogrowthisb
8、yclaimtobewillingbuildingandconstantlydevelopingaPurposethatm
