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1、Grow.Change.Grow.GrowthhastakenonanewformintheAgeofYou.Asnewdynamicsemergeandchangetheshapeofbusinessbytheminute,itdemandsnewwaysfororganizationstoharnessandchannelthatchange.BrandsareButtheworld’sleadingbrandsaren’twaitingforchangetohappen—they’reactingrathertheconstancythanreacting,growingrathert
2、hanmaintaining,andmasteringGrowthinaChangingWorld.thataccelerateWithsomanydirectionstogrowin,flexibilityandadaptabilityarekey.Businessesmustbusinessgrowth.bereadytochangetheirtrajectoriesalongwithpeopleandmarkets:embracingemergingtechnologies,leapingengagementbarriers,andrethinkingtheirgrowthstrate
3、gies—breakingthingsdowntostartthemupagain.Theymustbebereadytogrow,change,andgrowalloveragain.Tomeetthesechallenges,organizationsneedtomakebrandsthecenterofgravity—thecloseryouget,thefasteryougrow.Brandsarewhatconnectsbusinessestopeopleinsideandout,creatingrealproximitybyunderstandingwhatpeoplewanta
4、ndwhattheybelievein.Brandsarewhatpersonalizetechnologysothatitbecomesameansforauthenticengagementandunforgettableexperiences.Brandsaretheconstancythatacceleratesbusinessgrowth—movingatthespeedoflife,reflectinghowpeoplewanttogrow,growingalongwiththem,andstandingoutinashiftinglandscape.3Growthinachan
5、gingworldJezFramptonGlobalCEO,InterbrandGrowthisfundamentaltolife.ItisanThisisastrueinternallyasitisexternally.inherentpartofbeinghuman.Soischange.Brandsstartwithhumansontheinsideandareultimatelydeliveredtohumanson60%ofmillennialsOverthelasttwodecades,ourlivestheoutside,usingtechnologyasaprimaryhav
6、ebeentransformedinremarkablemeansofinteractionandapowerfulplatformseekemployerswithnewways.Theseshiftsinbehavior,forengagement.Atatimewhenspeedtoaclearpurpose.1expectations,andexperiencesprovidemarket,customercentricity,andculturalincredibleopportunitiesforbusinessalignmentaremoreimportantthanever,
7、growth,butkeepingupwiththemposesbrandsarethekeytochange,andtogrowth.66%ofconsumersnewchallenges.OneofthemostcriticalwaystoturnchangeintogrowthisbyclaimtobewillingbuildingandconstantlydevelopingaPurposethatm
