2017年值得关注的10大营销趋势（英文）-60页

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1、Trends17www.globalwebindex.net1Trends17www.globalwebindex.nethello@globalwebindex.net@globalwebindexTrends17www.globalwebindex.net2CONTENTSUNDERSTANDINGTHEDIGITALCONSUMER10TRENDSFOR201704WelcometotheAudienceEra18TheVictoryofVideo37TheSmartphoneSqueezeTOMSMITH

2、CEOIsvideothefutureofev

3、erything?Emergingmarketsholdthekeytorenewedsmartphonesales08Understandingthe21SnapGoesThroughtheLookingGlass41DEVICEMobile-OnlyInternetUserCanSnapbemorethanjustanapp?INFOGRAPHICJASONMANDER

4、CHIEFRESEARCHOFFICER24GENERATIONS42MobileAd-BlockingMovesWestINFOGRAPHICIsthereanewwaveofad-bl

5、ockingonthehorizon?13TheFutureofAnalyticsisPeopleALASTAIRLITTLE

6、CHIEFOPERATINGOFFICER25FutureofFree46TheMobileFirstLandscapeHowcanfreecontentremainsustainable?Thinkmobile-first,notjustmobile-only29Facebook2.051MEDIACONSUMTPIONTheworld’slargestsocialnetworkINFOGRAPHIChasvideo&commerc

7、einitssights33SOCIALMEDIALANDSCAPE52TheContextCollapseSpreadsINFOGRAPHICPassivenetworkingcouldimpactthebigmessagingapps34AreVRandARHeretoStay?57GamingGetsCompetitiveThetruepotentialofVRandARwillbeonmobileBrandsshouldbetakingeSportsseriouslyTrends17www.globalwebindex.net3Understandin

8、gtheDigitalConsumerWHYKNOWINGYOURAUDIENCEISMOREIMPORTANTTHANEVERTrends17www.globalwebindex.net4TOMSMITH

9、CEOWELCOMETOTHEAUDIENCEERATodayweliveinwhatIcallthe‘AudienceEra’CONSUMERPUBLISHERS-anagewhereeveryoneandeverything%ofinternetuserswhohaveuploaded/sharedaphoto,hasanaudience.upload

10、ed/sharedavideoorpostedareviewonlineinthelastmonthTheoriginsofthisarenotnewsforanyoneinmarketing;mass-marketsocialmediacombinedwith24/7mobileaccesshasradicallyreshapedourcommunicationsenvironment.Publishingtoanaudiencetodayhasbeensimplifiedtoasinglebuttonpress,soitisnosurprisethatou

11、rdataquantifiesthatanincredible81%ofinternetusersnowpublishavideo,photoorreviewonlineatleastonceamonth.Inalittleoveradecade,wehavegonefromthousandsofoutletstobillions.Question:Inthepastmonth,whichofthefollowingthingsPROPlatform:haveyoudoneontheinternetviaanydevice?

12、Source:OnlineActi

13、vities&Behaviors>Ac