2018年Instagram意见领袖营销报告

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1、2018TheStateofInfluencerMarketingAnindustryanalysisofbrandedpartnershipsandthestrategiesthatreachsuccessTableofContentsExecutiveSummary32017:TheYearInfluencerMarketingDoubledItsSize52017:SponsoredPostsReachNewHeights7BrandsFocusonMicro-Influencers9MillennialsCreateMostoftheSponsoredPosts11Influen

2、cerPartnerships:Top10Industries12GlobalDistributionofSponsoredPosts13TopFashionBrands14TopFood&BeveragesBrands21TopConsumerElectronicsBrands28TopAutomotiveBrands35TopTravelBrands42ExecutiveSummaryInTheStateofInfluencerMarketingannualreport,wesharewithyoutheKeyTopics:resultsandinsightsfrom1.5milli

3、onInstagram#adposts’.Thisreportoffersa*GrowthofInstagrampartnershipsin2017uniqueviewpointonarapidlygrowingindustrywhichdoubleditssizeinjust*GrowthintimesofFTCtransparencyguidelinesoneyear.Thisyear’seditionincludesselectedworksofinfluencerswhohave*Industrydemographics.partneredwiththeindustry’stop

4、brands.Wehopethiswillhelpyouget*Industriesleaderboardinspirationfromthebestperformingbrandswhenshapingyourinfluencer*Inspirationalportfolioofinfluencerworksmarketingstrategyfor2018.KeyFindings:HowWeMeasured:●1,504,383Instagrampostsweretaggedwith#adin2017.*TrackinginfluencerpartnershipsonInstagram

5、●Influencermarketinggrewby198%in2017.thatfollowtheFTCguidelinesandincluded#ador●FashionandBeautyaretheleadingindustriesforpartnerships.#sponsoredhashtagsinthecaption.●83.9%ofthe#adpostswerepostedbywomen.*Matchingbrandsmentionedintheposts.*Statisticalanalysisoftrends.TheStateofInfluencerMarketing2

6、0183X2InfluencermarketingonInstagramdoubledin2017.Influencerspublished1,504,300Instagrampostswithan#adhashtagin2017,comparedto767,800in2016.42017:TheYearInfluencerMarketingDoubledItsSize1.5million#adpostswerepostedduring2017,doublethanthepreviousyearTherewere1.5millionpostswithan#adhashtagonInsta

7、gramduring2017-doublethenumberofpostsin2016.TheStateofInfluencerMarketing20185#AdInfluencersposted1,504,383sponsoredpostsonInstagramduring2017.62017:SponsoredPostsReachNewHeightsThenewFTCguidelinessetanewleveloftranspa