资源描述：
《阳狮媒体：CES2018趋势与洞察》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、TRENDS&INSIGHTSCES2018AI’sEssentialRoleinDigitalTransformation&GrowthMICHAELMIRAFLOR,BLUE449INSIDETHEREPORTWhatInnovationinAutoMeansforBrandsThisreporthighlightskeytrendsandTOMGOODWIN,ZENITHinnovationscomingoutofCESandtheirimplicationsformarketersin2018andbeyond.B
2、ehindtheVoiceHypeKATESIRKIN,PUBLICISPEOPLECLOUDReadonforthefullreportorclickonthelinkstogodirectlytoatopic.2018CESTrendRoundupANDREWKLEIN,SPARKFOUNDRY1AI’sEssentialRoleinDigitalTransformation&GrowthMICHAELMIRAFLOR,SVP,GLOBALFUTURES&INNOVATION,BLUE449ArtificialInte
3、lligence(AI)isabroadandexpansiveideathatitisoftenoverwhelminginitsterminologyalone.Thisyearwe’llseetheevolutionoftheconversationfromhypetopracticality,assmartmarketersandbrandsexplorewaystoleverageAItofuelbusinessresults.GENERALPURPOSEMINDSETInvestinginAIcanbeanin
4、timidatingprospect,especiallyifcurrentbusinesstoolsandprocessesresultinprofitableoutcomes.ThinkabouttheAIspaceasthenextgeneral-purposetechnologythatwillchangethewaytheworldandbusinessesoperate,likethesteamengine,electricityandtheinternetdid.Eachoftheseinnovationss
5、purredbusinessandsocietytostarteconomicrevolutions,andAIshouldbetreatedinthesamemanner.ITSTARTSANDENDSWITHDATAAIhasalayerofcapabilitiesthatcanmaximizeitseffectivenesswhencombinedwithasoliddatafoundation.Thiswillincreaseinimportanceastechnologiessuchas5G,voiceUX/UI
6、,andself-drivingvehicleinfrastructurecontinuestomature.Thisrevolutionin1-to-1marketingwillgivebrandswhohavemastereddataanunprecedentedcompetitiveadvantageinthefuture.THINKPRAGMATIC,NOTPANACEAWhilemachinelearningandneuralnetworksareincreasinginsophisticationandares
7、olvinglargeandcomplexbusinessproblems,morepragmaticeffectsofaninvestmentinAIarefeltintheautomationoftime-consuming,administrativetasksintheday-to-dayworkplace.Thismirrorstheconsumerexperience,wherequickcustomerserviceinquiriesareincreasinglyaddressedbyAI-poweredch
8、atbots,freeingtimetodomoreproductivetasks.USINGVOICEASAPROXYTOFRAMESTRATEGYToday,welooktotheconsumertechnologylandscapetoseehowconsumersarealreadyusingA
