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1、Technology,MediaandTelecommunicationsPredictions2018www.deloitte.com/predictionsContentsForeword01Augmentedreality:onthecuspofreality03Thefutureofthesmartphone:theeraofinvisibleinnovation07Smartphonesareuseful,buttheycanbedistracting17Hittingtheaccelerator:thenextgene
2、rationofmachine-learningchips23Machinelearning:thingsaregettingintense28Livethrivesinanonlineworld32Digitalmedia:thesubscriptionprescription37Istherean#adlergicepidemic?Adblockingacrossmedia42Thekidsarealright:notippingpointinTVviewingtrendsfor18-24yearolds49Mobile-on
3、ly:wirelesshomeinternetisbiggerthanyouthink56Fastenyourseatbelts:in-flightconnectivitytakesoff63Endnotes66Technology,MediaandTelecommunicationsPredictions
4、2018ForewordWeliveinatimeofrelentlesschangeyetstubborncontinuity.Thetechnology,mediaandtelecommunicationssectorsr
5、emainasfascinatingaseverin2018.Manymilestoneswillbereachedthisyear.Progresswillbeexponentialinsomefields.Butinotherareasthewayinwhichweliveandworkmayshiftimperceptibly.Technology’sprogresscanseemdauntingattimes:reportsoftechnologicaladvances’negativeimpactsabound,diss
6、eminatedatthespeedoflightbyeverfasternetworks.Machinesareperceivedbysomeasthreatstothehumanrace:theyarestronger,faster,moreresponsiveandevenbetteratplayingboardgames.Areourjobsandverywayoflifeatstakeoristhisthestartofoneofthegreatestenhancementstothehumanexperience?Ma
7、chinelearning(ML),acoreelementofartificialintelligence,willprogressataphenomenalpacethisyear.Butthiswillbefromalowbase.Asimpressiveasitistoday,in50years’timetheMLabilitiesof2018willbeconsideredbabystepsinthehistoryofthistechnology.Overthecomingyear,MLwillbecomemorecom
8、monlydeployedinenterprises,butwillremainfarfromubiquitous.Almosteveryhigh-endsmartphonewillhaveamachinelearningchip,butthosechipswillnotyetbefullyutilized.NearlyamillionMLchipswillbeinstalledindatacenters,butthisquantitywillseemsmallwithinadecade.MLisbeingdeployedtoma
9、keexistingtechnologyworkbetterandaugmentservicesforcustomers,butin2018almostnoneofitisreplacinghumanlabor.Indeed,technologyr
