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1、–GuyKawasaki:TheArtofInnovation–ThefollowingisthetranscriptofthekeynotebyGuyKawasakiatCAWorld2007,onApril24,2007,atLasVegas,Nevada,USA.Goodmorning.MynameisGuyKawasakiandIamheretotalktoyouaboutinnovation.Iwillgiveyoualittlemoredetailaboutmybackground:IworkedforApplefrom1983to1987,Iwas
2、ApplesoftwareEvangelist.SomyjobwastoconvincepeopletowriteMacintoshversionsoftheirsoftwareproducts,aswellastocreatehardwareperipheralsforMacintosh.Backthenthecompanywasdividedintovariousdivisions;therewastheAppleIIdivisionandtheMacintoshdivision.TheMacintoshdivisionofcourseworkedforSt
3、eveJobs,theoneandonlySteveJobs.Tousethewordloosely,itwasaveryinterestingexperienceworkingforSteve.Becauseweworkedfortheco-founderofthecompanywehadveryspecialrulesthatarenotpartofAppleComputer;wehadunlimitedsuppliesoffreshorangejuiceattwodollarsabottle;wehadmassagetherapistcomingtoour
4、cubiclesonThursdaysandFridays,sothatwecouldhavemassageswhilewesatatourdesks;obviouslythiswasbeforesexualharassmentwasaissueintheworkplace,backthensexualharassmentwasagoodthingasamatteroffact.AndunlikeanyotherpartofApple,wecouldflyfirstclassforanyflightovertwohours.Myinterpretationoft
5、hisrulewasthatthetwohoursbeginsfromthemomentyouleaveyourapartment,so...IflewfirstclasseverywhereIhadfliedfirstclassfromSanFranciscotoMonterrey.Youknow?,backthenasIsaidweweredividedintodivisions;theAppleIIdivisionwasshippingjustbothloadsofAppleIIs;theMacintoshwasnotyetshipping,soifyou
6、lookedataPMLstatementofApplebackthen,theywerethe"P"andwewerethe"L".Theinterestingthingisthat,IthinktheMacintoshdivisionwasarguevelythelargestcollectionofego-maniacsinthehistorySiliconValley,andifyouknowpeoplefromSiliconValleythatisreallyseemquitealot.Iwillgiveyouoneexampleofthemanife
7、stationofthategotisticalnatureand1–GuyKawasaki:TheArtofInnovation–arrogance:theMacintoshdivisionwouldnotletAppleIIdivisionpeopleintoourbuilding.Soyoucanimagineworkingforonepartofthecompanynotbeingallowedtogointoanotherpartofthecompany?Ofcoursetheironymakesitevenworst,becausetheAppleI
8、Idivisionwas