guy kawasaki art of innovation外语英文电子书

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1、GuyKawasakiManagingDirectorGarageTechnologyVentures1.Makemeaning2.Jumptothenextcurve3.Don’tworry,becrappy4.Churn,baby,churn5.Polarizepeople6.NichethyselfAbilitytoprovideuniqueproductorserviceValuetocustomerAbilitytoprovideuniqueproductorservicePriceValuetocustomerStupidAbilitytoprovideuniqueproduct

2、orservicePriceValuetocustomerStupidAbilitytoprovideuniqueproductorserviceDotcomPriceValuetocustomerStupidXAbilitytoprovideuniqueproductorserviceDotcomPriceValuetocustomer7.Makemantra“ThemissionofWendy’sistodeliversuperiorqualityproductsandservicesforourcustomersandcommunitiesthroughleadership,innov

3、ation,andpartnerships.”•Wendy’s“Healthyfastfood”•Wendy’s“Healthyfastfood•Nike“Authenticathleticperformance”•Wendy’s“Healthyfastfood”•Nike“Authenticathleticperformance”•FedEx“Peaceofmind”•Wendy’s“Healthyfastfood”•Nike“Authenticathleticperformance”•FedEx“Peaceofmind”•Target“Democratizedesign”“Weexist

4、toprofessionallybuildlong-termhigh-impactsourcessothatwemayendeavortosynergisticallyleverageexistingeffectivedeliverablestostaycompetitiveintomorrow’sworld.”DilbertMissionStatementGenerator8.Followthe10/20/30rule10slides20minutes30pointfontThisis20pointsThisis14pointsThisis12pointsandwhatyou’reusin

5、gnow9.Makeevangelists,notsalesAwomanisoftenmeasuredbythethingsshecannotcontrol.Sheismeasuredbythewayherbodycurvesordoesn’tcurve.Bywheresheisflatorstraightorround.Sheismeasuredby36-24-36andinchesandagesandnumbers.Byalltheoutsidethingsthatdon’teveradduptowhosheisontheinside.Andsoifawomanistobemeasure

6、d,letherbemeasuredbythethingsshecancontrol,bywhosheisandwhosheistryingtobecomebecauseaseverywomanknows,measurementsareonlystatistics,andstatisticslie.10.Letahundredflowersblossom11.Don’tletthebozosgrindyoudown“Ithinkthereisaworldmarketformaybefivecomputers.”ThomasWatsonChairman,IBM1943“Thistelephon

7、ehastoomanyshortcomingstobeseriouslyconsideredasameansofcommunication.Thedeviceisinherentlyofnovaluetous.”WesternUnioninternalmemo(1876)“Thereisnoreasonwhyanyonewouldwantacomputerintheirhome.”KenOlsenFounde