corporate identity manual wiley since 1807外语英文电子书

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1、CorporateIdentityManualIntroductionAsWileycontinuestogrow,itiscriticaltomaintainaclearlyfocusedidentitytodifferentiateourcompanyfromourcompetitors.Itisimportantthatthegraphicrepresentationofourimagebevisuallystrongandconsistent.ThisrevisionoftheCorporateIdentityMan

2、ualincorporatesthechangeswehavemadeinordertographicallyprojectaunifiedidentityinprintedandelectroniccommunications.WeestablishedtheWileyidentityinfourareas:thedesignofourproducts,advertisingandcollateralpieces,corporatemarketingmaterials,andcorporatecommunications.T

3、hemanualisdividedintofourpartswhichfollowanintroductorysetofgeneralguidelines.Theproductssectionpresentsgraphicguidelinesforuseinprintandelectronicmedia.Aseachindividualproductmustsucceedinitsownuniquemarketplace,thegoalhereistocreatearecognizablefamilyresemblancea

4、mongourproducts,whileallowingthegreatestpossiblelatitudeforcreativityintheirindividualdesign.Theseguidelinesareflexibleandareopentoacertainamountofinterpretation.Theadvertisingandcollateralsectionprovidesguidelinesthatareflexiblebecauseofthegreatvarietyofapplications

5、.TheirprimaryaimistoincreaseourvisibilityinourvariedmarketswhilemaintainingreasonablecontrolovertheconsistencyoftheWileyidentity.TheglobalimageguidelinesprovideagraphicsystemfordevelopingWiley’scorporatemarketingmaterials.Thissystemisdisciplinedinordertopresentastr

6、ong,consistentvisualimagetothevariousaudiencesthatreceivethemanycorporatepublicationswedistribute.ThecorporatesectiondescribesadetailedsystemdesignedtopresentonebasicimageforWileyacrosstheentirebreadthofthecompany.Thissectioncoversthemostcommontypesofbusinessgraphi

7、csandincludesguidelinesforachievingvisualuniformitywithintheWileyfamily.ThecontentsofthismanualareavailableonourWebsite(www.wiley.com/about/corpident)orinCD-ROMformat.IfaCD-ROMisrequiredpleasecontacttheCorporateCommunicationsDepartment.Freelancers,outsideconsultant

8、sandvendorsshouldbedirectedtoourwebsiteforcorrectuseofthecorporateimage.Whenfullyimplemented,ouridentitysystemachievesandmaintainsrecognitionforW