innovation handbook a road map to disruptive growth[harvard business school] 78p外语英文电子书

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1、9580_cover_prod#_front.qxd2/2/053:27PMPage1TheHarvardBusinessSchoolPublishingInnovationHandbookARoadMaptoDisruptiveHarvardBusinessSchoolPublishingHarvardBusinessSchoolPublishingisanot-for-profit,whollyownedsubsidiaryofHarvardUniversity.ThemissionofHarvardBusinessSchoolPublishingistoi

2、mprovethepracticeofmanagementanditsimpactonachangingworld.GrowthInnosightInnosightwasfoundedinJanuary2000byHarvardBusinessSchoolprofessorClaytonM.Christensen,authorofthebest-sellingbookTheInnovator’sDilemma.Innosight’sobjectiveistohelporganizationsbettermanagetheirinnovationprocess.T

3、hroughacombinationofeducation,consulting,andresearchservices,Innosighthelpscompaniestobuildthecapabilitytobetteridentifyandmanageinnovationchallengesandtobuildandsustainnew,high-potentialgrowthopportunities.PleasevisitourWebsiteatwww.innosight.com,orcallustoll-freeat877.934.7787.$19.

4、95ProductNumber9580INNOVATIONHANDBOOK:AROADMAPTODISRUPTIVEGROWTHContentsTheRoadtoDisruptionScottD.AnthonyandClaytonM.Christensen1IdentifyProspectiveOpportunitiesHowdoweincreasetheflowofinnovation?HowCEMEXInnovatesReprintNo.S0411B7Howdoweknowwe’repointedintherightdirection?CanYouSpott

5、heSureWinner?ReprintNo.S0407A13Howcanweextendourbrand’svalue?CaseStudy:BroadeningtheBrandReprintNo.S0407B19AssessanOpportunity’sPotentialHowdoweassessastrategy’spotential?HowtoPlaceYourBestBetsReprintNo.S0403B25Howdowefindoutandunderstandwhatcustomerswant?LostinTranslationReprintNo.S

6、0405A31Howdoweknowthatdisruptivebeginningswillleadtodisruptiveends?DisruptionIsaMovingTargetReprintNo.S0407D37Howdoweseewhat’snext?HowtoSeeWhat’sNextReprintNo.S0409A43ExecuteIterativelyHowdowesetateamuptosucceed?CaseStudy:PursuingNew-MarketDisruptionReprintNo.S0307C47Howdowekeepmovin

7、gintherightdirection?IsYourProduct-DevelopmentProcessHelping—orHindering—Innovation?ReprintNo.S0411C53Howdoweknowourbrandwillcreatevalue?Performance,Convenience,Price:What’sYourBrandAbout?ReprintNo.S0311A59Howdowemakegrowthrepeatable?BuildingYourInternalGrowthEngineReprintNo.S0501A65

8、Guidelinesfo