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1、UsingTwittereffectivelyCopyright©ScottHerbert2009TherightofScottHerberttobeidentifiedastheauthorofthisworkhasbeenassertedbyhiminaccordancewiththeCopyright,DesignsandPatentsAct1988Allrightsreserved.Nopartofthispublicationmaybereproduced,inanyform,orbyanymeans(electronic
2、,mechanical,photocopying,recordingorotherwise)withoutthepriorwrittenpermissionofthepublisher.Anypersonwhodoesanyunauthorizedactinrelationtothispublicationmaybeliabletocriminalprosecutionandcivilclaimsfordamages.ForKate,ThanksgivingmetheconfidencewhenIneededitandthekick
3、upthea**whenIneededthatto.AlsothankstoKeithandKatefortheproofreading,withoutyourhelpandguidance,noonewouldhavebeenabletomakeanysenseoutofthewordsinthisbook.AbouttheAuthor.ScottHerberthasbeeninvolvedinInternetprojectssince1993,andtweetsaboutenvironmentalissues,Christian
4、ity,Webdesignandmarketing.Findhimatwww.twitter.com/Scott_Herbert,www.our-party.org.ukandhttp://sahakara.co.ukIndexWhatisTwitter.....................................................1TwitterBasics.......................................................2TwitterTools.......
5、.................................................19TwitterasaSelf-marketingTool..........................25TwitterasaResearchTool...................................27HowNottoUseTwitter.......................................30TwitterGlossary.............................
6、......................36UsingTwitterEffectively–PDFVersion,PleasevisitLuluifyourinterestedinbuyingaphysicalversionWhatisTwitterTwitterdescribesit'sselfasamicro-bloggingandsocialnetworkingservice,micro-bloggingbecauseposts(messages“posted”tothesystem)orasTwittercallsthe
7、mTweets,canonlybe140characterslong,unlikenormalblogswherepostscanbeofanylength.Twitterisasocialnetworkingservice,becauseratherthanseeeveryone'stweets,orjustyourowntweetsandotherstoreplytoyourtweets,youcanchoosewho'stweetsyouread.Twitteralsoallowsyoutoreplytotweets,andt
8、hosereplayscanbeseenbynotonlyyourfollowers(thosewhohavechosentotoseeyourtweets)butalsothepersonwhoyouarereplyingto,re