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ID:78643744
大小:346.89 KB
页数:73页
时间:2022-02-04
《Whathavewelearnedlasttime(英文版)》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、EVALUATINGCOMPANYRESOURCESANDCOMPETITIVECAPABILITIESInternalEnvironmentCHAPTER3Whathavewelearnedlasttime?Political/LegalEconomicTechnologicalGlobalDemographicSocioculturalCompetitiveEnvironmentIndustryEnvironmentComponentsoftheGeneralEnvironmentThreatofSubstituteProductsThreat
2、ofNewEntrantsThreatofNewEntrantsRivalryAmongCompetingFirmsinIndustryBargainingPowerofBuyersBargainingPowerofSuppliersPorter’sFiveForcesModelofCompetitionEffectsofEntryBarriersandExitBarriersonIndustryProfitsEntryBarriersExitBarriersHighLowHighLowLow,StableReturnsEntryBarriersE
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5、SustainedCompetitiveAdvantageOccurswhenafirmdevelopsastrategythatcompetitorsarenotsimultaneouslyimplementingProvidesbenefitswhichcurrentandpotentialcompetitorsareunabletoduplicateSWOTAnalysis--WhattoLookForPotentialResourceStrengthsPotentialResourceWeaknessesPotentialCompanyOp
6、portunitiesPotentialExternalThreatsPowerfulstrategyStrongfinancialconditionStrongbrandnameimage/reputationWidelyrecognizedmarketleaderProprietarytechnologyCostadvantagesStrongadvertisingProductinnovationskillsGoodcustomerserviceBetterproductqualityAlliancesorJVsNoclearstrategi
7、cdirectionObsoletefacilitiesWeakbalancesheet;excessdebtHigheroverallcoststhanrivalsMissingsomekeyskills/competenciesInternaloperatingproblems...FallingbehindinR&DToonarrowproductlineWeakmarketingskillsServingadditionalcustomergroupsExpandingtonewgeographicareasExpandingproduct
8、lineTransferringskillstonewproductsVerticalintegrationAcquisi
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