欢迎来到天天文库
浏览记录
ID:75517855
大小:416.21 KB
页数:50页
时间:2021-12-16
《某咨询战略咨询手册》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、CONFIDENTIALBUStrategicPlanBasicsTrainingmaterialsThisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.ThismaterialwasusedbyMcKinsey&Companyduringano
2、ralpresentation;itisnotacompleterecordofthediscussion.JimAyala–PHOMelissaGil–PHOReginaManzano–PHOSureshMustapha–PHOSteveShaw–HKOShellyYeh–PHOChoon-GinTan–SIODESCRIPTIONOFMATERIALSThisdocumentwasdevelopedasatrainingpresentationforthenewlyappointedBusinessUnitCEOsofanAsianFamily-ownedconglomera
3、te.ThepurposeofthisdocumentistoguidenewCEOsthroughthebasicelementsofdevelopingaBU-levelstrategicplan.Thispresentationiscomplementedbyacompaniondocumentthe“BUStrategicPlanTemplateBook〞whichprovidescompletenessandconsistencyofBUstrategicplansubmissions.Thesetemplatesarenotintendedtoreplaceorcon
4、strainBUstrategicthinkingandshouldbeadaptedtoreflectaparticularBU’ssectoralcontextasrequired1WHATISABUSTRATEGY?Astrongbusinessconceptthatdrivesanintegratedsetofactionsthatcreatesvalueby:Creatingproducts/serviceswhosevalueexceedsthecostofprovidingthemCapturingvaluefromcompetitors,customers,dis
5、tributors,suppliers,andproducersofsubstituteproductsandservices2RATIONALEFORPROPOSEDDEFINITIONAstrongbusinessconceptthatdrivesanintegratedsetofactionsthatcreatesvalueby:Creatingproducts/serviceswhosevalueexceedsthecostofprovidingthemCapturingvaluefromcompetitors,customers,distributors,supplie
6、rs,andproducersofsubstituteproductsandservices1.Recognizedualroleofcreatingandcapturingvalueinallelementsofbusinesssystem2.Forceschoices6.Competitive7.Externallyoriented,customerdriven4.Recognizesimportanceofcostascompetitivetool5.Considerstradeoffsbetweenbenefitprovidedtocustomersandcoststhe
7、yincur3.Givesconsiderationtoallelementsofthebusinesssystem3COMMONELEMENTSOFREAL-LIFESTRATEGIESVisionWhere?StrongbusinessconceptconsistingofHowtocompete?IntegratedsetofactionsDevelopedhighqualitystandardsandexcellentoperationalproceduresFocusondevel
此文档下载收益归作者所有