资源描述：
《none of our business》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、www.hbr.orgHBRCASESTUDYANDCOMMENTARYWhatshouldDanteNoneofOurBusiness?adviseKKtodoabouttaggingitsproducts?byRobertaA.Fusaro•Fourcommentatorsofferexpertadvice.ReprintR0412AOfferedalucrativedealtooutfitconsumergoodswithRFIDtags,atechnologyexecutivewonders:Wouldheb
2、eprovidingavaluablecustomerservice?Orcommittingaheinousinvasionofprivacy?HBRCASESTUDYNoneofOurBusiness?byRobertaA.FusaroVED.HesawthemthemomenthecameoutoftheAsCEOofatechnologyfirm,Dantewasanparkinggarage.Acrossthestreet,abouttwooldhandatprivacydebates.Suchintense
3、,dozenprotesterscrowdedclosetothemainen-publichostility,however,wasafairlyrecenttranceoftheexpositioncenter,hecklingcon-development.HisManhattan-basedcompany,ferencegoersastheystreamedinside.FiredupRaydarElectronics,wasamongthetopfiveALLRIGHTSRESERwithangerandca
4、ffeine(almostallclutchedmakersandintegratorsofradiofrequencyTION.Asteamingcupsofcoffee—itwasstillearlyonaidentification(RFID)tagsandreadersintheORFridaymorning),theyshoutedthroughbull-UnitedStates.ThecompanydevelopedandORPhornsandwavedplacardswithmessageslikesol
5、dinventory-taggingtechnologiesthatal-“GetOffMyFrequency!”and“MindYourOwnloweditscustomers—primarilymanufacturersBusiness!”Whentwowomenincharcoal-grayandretailers—tostreamlinetheirsupplyOLPUBLISHINGCsuitswalkedoutthecenter’sdoors,aprotesterchains.Althoughsomethi
6、ngofanRFIDpio-brokeawayandfollowedthemdowntheside-neer,Raydarhadneverattractedattentionwalk,tryingtopresspamphletsintotheirfromeventhefiercestcivillibertarians.hands.ApoliceofficerorderedthecrowdtoButnowcompanieslikeDante’swerebeingBUSINESSSCHODstaybehindthebarri
7、cades,buthiscommandsbrandedtheenemy—notjustbyLudditesbutRAVwereinaudiblebeneaththesoundsoftrafficalsobypoliticians,consumeradvocates,reli-andcivilinsurrection.giousleaders,andevenexecutivesatothercom-DanteSorellashookhishead.“Howthehellpanies.GalvanizedbytheU.S.
8、A.PatriotActdidwereachthispoint?”hethoughtastheandbynewsreportsaboutthedata-handlingwalklightbeckonedhimforward.practicesofcompaniessuchasJetBlue,Albert-OPYRIGHT©2004HARCHBR
