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1、Thisarticlewasdownloadedby:[YonseiUniversity]On:02December2014,At:08:40Publisher:RoutledgeInformaLtdRegisteredinEnglandandWalesRegisteredNumber:1072954Registeredoffice:MortimerHouse,37-41MortimerStreet,LondonW1T3JH,UKJournalofGlobalMarketingPublicationdetails
2、,includinginstructionsforauthorsandsubscriptioninformation:http://www.tandfonline.com/loi/wglo20ThePersistenceofBrandValueatCountry,Industry,andFirmLevelsaYi-MinChenaDepartmentofAsia-PacificIndustrialandBusinessManagement,NationalUniversityofKaohsiung,Nanzih,
3、Kaohsiung,TaiwanPublishedonline:25Jun2010.Tocitethisarticle:Yi-MinChen(2010)ThePersistenceofBrandValueatCountry,Industry,andFirmLevels,JournalofGlobalMarketing,23:3,253-269,DOI:10.1080/08911762.2010.487426Tolinktothisarticle:http://dx.doi.org/10.1080/08911762
4、.2010.487426PLEASESCROLLDOWNFORARTICLETaylor&Francismakeseveryefforttoensuretheaccuracyofalltheinformation(the“Content”)containedinthepublicationsonourplatform.However,Taylor&Francis,ouragents,andourlicensorsmakenorepresentationsorwarrantieswhatsoeverastothea
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8、secanbefoundathttp://www.tandfonline.com/page/terms-and-conditionsJournalofGlobalMarketing,23:253269,2010CopyrightcTaylor&FrancisGroup,LLCISSN:0891-1762print/1528-6975onlineDOI:10.1080/0
