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1、www.hbr.orgHBRCASESTUDYANDCOMMENTARYShouldDetonationTheKnowledgeMediablowupormakenicewiththeWorkers’StrikeSEG?ThreecommentatorsofferbyJonHealeyexpertadvice.•ReprintR0907BHowmuchleveragedounionshaveinabadeconomicclimate?HBRCASESTUDYTheKnowledgeWorkers’StrikebyJonHealeyThechromeandglassfacadeofDetonat
2、ionTheprotestwasloudbutlightlyattended—Media’sheadquartersinMountainView,Cali-mostoftheprogrammersremainedattheircom-fornia,gleamedinthewarmAprilsun.Ontheputers.CouchNinjas2,thenewtitlebystarde-broadfrontterrace,acrowdofcamera-readyveloperTetsuiWakatanabe,wasweeksbehinddemonstratorsfromtheSoftwareEn
3、gineersschedule.(ThoughhishitratewithgameswasGuildmilledaboutandchanted:“Nodeal,nosky-high,hewasn’tsohotwithdeadlines.)Tetsuicode,nogames!”driftedawayfromaconferencecallwithcodingTheprotesterstotedsignsthatlikenedDeto-teamsinNewYorkandTorontotopeeroutthenation’smanagementtotheblood-soakedvil-window.
4、Acoupleofcoderspassedbehindhimlainsofthevideogamesthathadspurredthefromthedirectionofthevendingmachines.company’sgrowth.MembersoftheSEG—“I’dsureratherbeouttherepicketing,”saidamongthemnearlyhalfofDetonation’s10,000onetotheother.“Detonation’stryingtoscrewemployees—hadbeenworkingwithoutacon-usontherev
5、enuesharing.”tractforthreemonths.Theprogrammerswere“Dude,”saidtheothercoder,“thelongerthiswellpaid,tobesure,buttheirdeadline-driven,thingdragsout,theworsethemarket’sgonnaround-the-clockcodingmarathonsmadeforca-be.Ifthoseclownsdon’tcutadealsoon,we’llreersaboutasshortasanNFLrunningback’s.getpinkslipsi
6、nsteadofaraise.”Addingtolabor-managementtensionsweretheTetsuichuckled.Thetwohelduptheirsilver-layoffsthathadhitthegamingindustryinand-bluecansinamocktoastandthenhustledwavessincelate2008,fuelingrumorsofpoten-backtotheirdesks.tialcutbacksatDetonation.Consumedbyhiswork,Tetsuihadn’tbeenOPYRIGHT©2009HAR
7、VARDBUSINESSSCHOOLPUBLISHINGCORPORATION.ALLRIGHTSRESERVED.CHBR’scases,whicharefictional,presentcommonmanagerialdilemmasandofferconcretesolutionsfromexperts.harvardbusinessreview•july–august2009page1The
