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1、c23BudgetaryPlanning.inddPage113010/7/111:25PMuser-F409/Users/user-F409/DesktopChapter23BudgetaryPlanningFeatureStoryWasThistheNextthedosanddontsofsmallbusiness.Tominimizecosts,hestartedtheAmazon.com?companysmallandsimple.HeinvestedNotQuite$5,000incomputere
2、quipmentandranthebusinessoutofhisbasement.SoyoucameupwithagreatideaforaIntheearlymonths,eventhoughsalesproduct.Youstartedacompany,andwereonlyabout$2,000amonth,theyouaresellingstuffsofastthatyoucompanyactuallymadeaprofitcanbarelykeepup.Noproblem,right?because
3、itkeptitscostslow(afeatfewHowever,withoutproperplanningandotherdot-comscouldboastof).budgeting,yoursuccesscouldbeshort-lived.Insomecases,failureisThingschangeddramaticallywhentheactuallybroughtonbyrapid,uncon-companyreceivednationalpublicityintrolledgrowth.
4、thefinancialpress.Suddenly,thecompanyssalesincreasedto$50,000Onesuchexamplewasonlinediscountamonthfully25timesthepreviousbookseller,www.Positively-You.com.level.ThesimplelittlebusinessOneofthewebsitesco-founders,Lylesuddenlyneededabusinessplan,aBowline,hadne
5、verrunabusiness.strategicplan,andabudget.ItneededHowever,hisexperienceasanassistanttorentofficespaceandtohiredirectorofanentrepreneurialcenteremployees.hadprovidedhimwithknowledgeabout✔TheNavigatorLearningObjectivesScanLearningObjectivesAfterstudyingthischap
6、ter,youshouldbeableto:ReadFeatureStory1Indicatethebenefitsofbudgeting.ScanPreview2Statetheessentialsofeffectivebudgeting.ReadTextandanswerDOIT!p.11363Identifythebudgetsthatcomprisethemasterbudget.p.1139p.1141p.11464Describethesourcesforpreparingthebudgetedin
7、comep.1151statement.WorkComprehensiveDOIT!1p.11545Explaintheprincipalsectionsofacashbudget.2p.11566IndicatetheapplicabilityofbudgetinginnonmanufacturingReviewSummaryofLearningObjectivescompanies.AnswerSelf-TestQuestions✔TheNavigatorCompleteAssignmentsGotoWi
8、leyPLUSforpracticeandtutorials1130c23BudgetaryPlanning.inddPage113110/7/1111:11AMuser-F409/Users/user-F409/DesktopInitially,membersofalocalbookclubdonatedtimetohelpUnfortunately,thecompanynevergotthing