do you thank the taxpayer for your bailout

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1、www.hbr.orgHBRCASESTUDYANDCOMMENTARYWhatkindofDoYouThankthemessageshouldReliantSharesendtoTaxpayerforYourrestorepublicconfidence?Bailout?Threecommentatorsofferexpertadvice.byRandleD.Raggio•ReprintR0906BReliantSharehasacceptedgovernmentmoney,anditsreput

2、ationisbadlydented.Thebank’sleadershipisdeeplydividedoverhowtorestorepublicconfidence.HBRCASESTUDYDoYouThanktheTaxpayerforYourBailout?byRandleD.RaggioBenMarshalldidn’tlikehandouts.Hisfatherideasinasafeenvironmentandthengobacktohadraisedhimtotakecareofh

3、imself.Butheremakeafinaldecisionintheboardroom.hewas,theCEOofReliantShareBank,aboutAshepulleduptothegraceful,ivy-coveredtoreceive$5billioninfederalfunds,andthefrontentrance,heidledhisblackBMWforaprospectofgovernmentinterventiontiedhismomentbeforeturning

4、offtheengine.Hewasstomachinknots.Atthesametime,unrelent-stillinasourmoodfollowingthenegativepub-ingmediascrutinywasstartingtostifleevenlicityfromthepreviousweek’scongressionaleverydaybusinessdecisions.HeknewthatReli-hearings.Thebank’stopmanagerswereanx-

5、antSharehadtobreakfreeofthebunkermen-ioustodeliveramorepositivemessagethantalitythathadgrippedeveryoneinfinancialconsumersandthemarketweregettingfromservices—buthow?thefinancialpagesandfromWashington.BothHeturnedintothedrivewayofReliantShare’sthechieffina

6、ncialofficerandthechiefcus-executiveretreat,agorgeousfive-bedroom,four-tomerofficerhadideasaboutwhatthemessagefireplacehouseonseveralwoodedacresofCon-shouldbe.necticutdreamland.Discussionsat“CampBen,”Lessthananhourlater,thebank’sleadershipastheteamlikedtoc

7、allit,wereusuallyfairlyteamassembledaroundtheVictorianmahog-forthright.Thecasualsetting—coffeeintheanytableinthediningroom.Nooneseemedkitchen,abeautifulviewthroughthelargeglassrelaxed,despitethebucolicsurroundings.Ev-doors—putpeopleatease,sotheyfeltles

8、sself-erybodywantedtogetrightdowntobusiness.consciousandmoredirectwhentheysatdownAmmonRodriguez,thechiefcustomerof-forarobustdiscussion.Theycouldairtheirficer,startedtheproceedings.“Ben,we’vegottoOPYRIGHT©2009HARVARDBUSINESSSCHOOLPUBLISH