tapping into global markets习题及答案详解

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1、Chapter22:ManagingaHolisticMarketingOrganizationChapter22:ManagingaHolisticMarketingOrganizationGENERALCONCEPTQUESTIONSMultipleChoice1.________istheappointmentofteamstomanagecustomer-value–buildingprocessesandbreakdownwallsbetweendepartments.a.Reengineeringb.Outsourcingc.Benchmarkingd.Suppli

2、erpartneringe.CustomerPartneringAnswer:aPage:696Levelofdifficulty:Easy2.________isthegreaterwillingnesstobuymoregoodsandservicesfromoutsidedomesticorforeignvendors.a.Benchmarkingb.Mergingc.Globalizingd.Outsourcinge.AcceleratingAnswer:dPage:696Levelofdifficulty:Easy3.________isthestudyof“best

3、practicecompanies”toimproveperformance.a.Empoweringb.Globalizingc.Flatteningd.Focusinge.BenchmarkingAnswer:ePage:696Levelofdifficulty:Easy4.________isthetrendtoincreasepartneringwithfewerbutbettervalue-addingsuppliers.a.Supplierpartneringb.Benchmarkingc.Customerpartneringd.Flatteninge.Empowe

4、ringAnswer:aPage:696Levelofdifficulty:Easy679Chapter22:ManagingaHolisticMarketingOrganization5.________isworkingmorecloselywithcustomerstoaddvaluetotheiroperations.a.Reengineeringb.Outsourcingc.Customerpartneringd.Merginge.GlobalizingAnswer:cPage:696Levelofdifficulty:Easy6.________istheacqui

5、ringormergingwithfirmsinthesameorcomplementaryindustriestogaineconomiesofscaleorscope.a.Mergingb.Globalizingc.Acceleratingd.Empoweringe.OutsourcingAnswer:aPage:696Levelofdifficulty:Easy7.Increasingtheeffortto“thinkglobal”and“actlocal”is________.a.flatteningb.benchmarkingc.globalizingd.focusi

6、nge.empoweringAnswer:cPage:696Levelofdifficulty:Easy8.________isreducingthenumberoforganizationallevelstogetclosertothecustomer.a.Flatteningb.Globalizingc.Acceleratingd.Empoweringe.DraftthereportAnswer:aPage:696Levelofdifficulty:Easy9.Determiningthemostprofitablebusinessesandcustomersandfocu

7、singonthemiscalled________.a.empoweringb.focusingc.flatteningd.merginge.outsourcingAnswer:bPage:696Levelofdifficulty:Easy679Chapter22:ManagingaHolisticMarketingOrganization10.Designingtheorganizationandsettingupprocessestorespondmorequicklytochange