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页数:58页
时间:2018-01-27
《analyzing consumer markets习题及答案详解》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、Chapter6:AnalyzingConsumerMarketsChapter6:AnalyzingConsumerMarketsGENERALCONCEPTQUESTIONSMultipleChoice1.Marketersarealwayslookingforemergingtrendsthatsuggestnewmarketingopportunities.Onesuchtrendisthe“metrosexual.”Whichofthefollowingitemswouldthemetrosexualmostlikely
2、havesomeinterestfor?a.AnIBMcomputer.b.TicketstoWWFwrestling.c.Saxophonelessons.d.Anall-overbodyspraybyAxe.e.Cowboybootsmadefromelephanthide.Answer:dPage:173Levelofdifficulty:Medium2.________isthestudyofhowindividuals,groups,andorganizationsselect,buy,use,anddisposeofg
3、oods,services,ideas,orexperiencestosatisfytheirneedsandwants.a.Targetmarketingb.Psychographicsegmentationc.Psychologyd.Consumerbehaviorf.ProductdifferentiationAnswer:dPage:173Levelofdifficulty:Easy3.Thefundamentaldeterminantofaperson’swantsandbehavioristheperson’s____
4、____.a.psycheb.nationaloriginc.cultured.peergroupe.familytreeAnswer:cPage:174Levelofdifficulty:Medium4.AchildgrowingupintheUnitedStatesisexposedtoallofthefollowingvaluesEXCEPT________.a.achievementandsuccessb.activityc.efficiencyandpracticalityd.theimportanceofthegrou
5、pindailylifee.freedomAnswer:dPage:174Levelofdifficulty:Medium203Chapter6:AnalyzingConsumerMarketsWhichofthefollowingwouldbethebestillustrationofasubculture?a.Areligion.b.Agroupofclosefriends.c.Youruniversity.d.Afraternityorsorority.e.Youroccupation.Answer:aPage:174Lev
6、elofdifficulty:Hard6.WithrespecttofactsabouttheAmericanconsumer,whichofthefollowingconsumerelectronicsisownedbythevastmajorityofconsuminghouseholdswitha93percentreportingownership?a.Apersonalcomputer.b.TiVoDVR.c.Acellularphone.d.Amicrowaveoven.e.AVCR.Answer:ePage:175L
7、evelofdifficulty:Hard7.________isdefinedasbeingrelativelyhomogeneousandenduringdivisionsinasociety,whicharehierarchicallyorderedandwhosememberssharesimilarvalues,interests,andbehavior.a.Cultureb.Subculturec.Socialclassd.Thefamilye.AgroupAnswer:cPage:175Levelofdifficul
8、ty:Medium8.SocialclassesshowdistinctproductandbrandpreferencesinallthefollowingareasEXCEPT________.a.clothingb.homefurnishin
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