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1、沈阳理工大学学士学位论文摘要改革开放以来，我国家具行业发展迅速，成为国民经济新的增长点。从手工半手工到机械半机械化，从传统到现代，从简单的储物装置到环保的绿色家具，我国家具行业的发展历程中充满了变革。家具是点缀人们生活的必需品，并随着人们生活的变化而改变。消费者生活水平的提高，对家具产品的要求也越趋严格，家具行业的竞争越来越激烈。本文首先论述家具消费者的购买行为，了解不同的家具消费者有不同的需求，表现出不同的行为；然后从社会阶层、地域文化差异、个人等各方面对影响家具消费者购买行为的因素进行分析；阐述家具市场的现状，发现家具市场的问题，进而针对当前家具市场中存在的问题提出了进一步治理的营销
2、对策。文章的最后对我国家具市场发展的未来进行了展望，只要我们能够充分认识发展过程中潜在的危机，及时治理不良现象，并尽快完善相关的法律法规，我国家具行业可以实现健康平稳的发展。关键词：家具市场；绿色家具；消费者行为；营销对策35沈阳理工大学学士学位论文AbstractSincethereformandopenpolicy,ourcountryfurnitureprofessiondevelopmenthasbeenrapid,becomesthenationaleconomynewpointofgrowth.Fromthemanualhalfhandworktothemachineryse
3、mimechanization,fromthetraditiontothemodernage,fromsimpleChuinstallmenttoenvironmentalprotectiongreenfurniture,inourcountryfurnitureprofessiondevelopmentcoursehasfilledthetransformation.Thefurnitureembellishestheessentialitemwhichthepeoplelive,andthechangewhichlivesalongwiththepeoplechanges.Theco
4、nsumerlivesconsciousnessenhancement,alsomorehastenstothefurnitureproductrequeststrictly,thefurnitureprofessioncompetitionismoreandmoreintense.Thisarticlefirstelaboratesthefurnitureconsumer'spurchasebehavior,understoodthedifferentfurnitureconsumerhasthedifferentdemand,displaysthedifferentbehavior;
5、Thenfromthesocialclass,theregionculturaldifference,individualandsoonallquarterspurchasesthebehaviorfacingtheinfluencefurnitureconsumerthefactortocarryontheanalysis;Elaboratedthefurnituremarketpresentsituation,discoveredthefurnituremarketthequestion,thenthequestionwhichexistedinviewofthecurrentfur
6、nituremarketinproposedfurthergovernedmarketingcountermeasure.Thearticlefinallyhascarriedontheforecasttoourcountryfurnituremarketdevelopmentfuture,solongaswecanknowfullyindevelopingprocesslatentcrisis,governstheundesirabletendencypromptly,andconsummatestherelatedlegallawsandregulationsassoonasposs
7、ible,ourcountryfurnitureprofessionmayrealizethehealthsteadydevelopment.Keywords：thefurnituremarket；greenfurniture；theconsumerbehavior；marketingcountermeasure35沈阳理工大学学士学位论文目录引言11家具消费者购买行为分析21.1理论概述21.2家具消费者类型21.2.1低阶层家具
