大学生手机市场调查报告

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1、大学生手机市场调查报告摘要大学生一直是处在时尚消费的前沿，数码产品更是受到了许多大学生的青睐。手机作为其代表之一，受到越来越多的关注。而大学生也作为信息的敏感反应者，已成为手机一族的潜力巨大的一支新生主力军。在以往的研究中，人们着重从外显因素出发分析了大学生的购买倾向,发现了一些比较具有普遍代表性的现象，但是并未就现象进行更深层次的探讨。本调查在此基础上,重点分析了潜在因素对大学生购买决策的影响,从大学生的手机拥有情况、大学生对手机使用的需求分析以及大学生购买手机的动机几个方面对大学生手机消费心里做出了一个简要的分析。并基于这些调查结果做出了营销建议。关键词：大学生、手机、市场

2、第17页共17页AbstractCollegestudentsarealwaysleadingthetrendoffashion;especiallydigitalproductsgettheheartofthesestudents.Cellphone,asaninstanceofthem,getsmoreandmoreattraction.Atthesametime,thestudentswhoaresensitivetotheinformationhavebecomethemainforceofthecellphoneowners.Throughouttheprocesso

3、fresearch,theexpertshavefoundsomecommonrepresentationalphenomenabyanalyzingthestudents'purchasetrendfromtheapparentfactors,buttheydidn'tgetadeeperresearch.Thissurveywhichisbasedontheresearchuponanalyzedthepotentialfactsininfluencingthepurchasetrendofcollegestudent.Itmakesomesimpleanalysisinc

4、ellphoneconsumptionpsychologyfromseveralexpects,suchasthesituationofthecellphoneownershipamongstudents,therequirementanalysisinstudents'usingcellphoneandthemotiveofthestudents'purchasingcellphone.Andatlastwehavemadethemarketingsuggestionbasedontheseinvestigationresults.Keywords:UniversityStu

5、dents,CellPhone,Market第17页共17页目录一、调查目的··················································1二、调查对象··················································1三、调查样本··················································1四、调查时间··················································1五、调查方式··························

6、························1六、调查地点··················································1七、调查数据统计分析······································1（一）调查数据收集····································1（二）整合数据分析····································4八、营销建议··················································8（一）产品策略·····

7、·····································8（二）定价策略··········································8（三）沟通组合··········································8九、结论························································10十、附件············································