家乐福蔬果课-生鲜排面指南培训

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1、方法Method:在保证100%的分类和季节性的基础上准备排面Topreparetheimplementationbasedon100%oftheassortmentandseason以部门排面指南作为员工的指示说明。Togiveinstructiontostaffwithdepartmentimplementationguide将每个分类的排面指南始终保留在卖场。Tokeeppermanentlyinsaleareatheimplementationguideforeachgroupoffamily打印每张指南，制作成

2、薄板，贴在每个排面后面Toprintouteachguide,laminated,keepbehindeachdisplay每月检查一下排面.Toreviewtheimplementationoncemonth由谁负责Who由生鲜处长和销售主管决定。Decidedbyfreshdivisionmanagerandsalesmanager蔬果课分类陈列图DepartmentF&VImplementationGuidefamilyCustomerFlow顾客流向蔬果课排面图Fruit&VegetableLayoutCarrefourChinaFreshTrainingCarr

3、efourChinaFreshTraining生鲜处排面指南FreshDivisionImplementation蔬果课**F&VDepartment**定义Definition依照当地的购物习惯，详细清楚地制定在何地，如何排列商品。我们必须考虑到店和处的排面，客流，商品的特性，季节性和促销因素。Defineclearlywhereandhowimplementthemerchandiseaccordingtolocalshoppinghabit.Wehavetotakeintoaccountstoreanddivisionlayout,customerflow,

4、productsspecificity,seasonalandpromotionfactors.目的Objective使所有的分类和单品排面标准化。Standardizeallfamily&itemsimplementation使顾客舒适购物.Tomakecustomerpurchasecomfortable依照季节段来改变排面.Tochangeimplementationaccordingtheseasonalperiod部门准备和促销管理.Toarrangeandmanagepromotioninthedepartment改善生鲜处的组织机构，提高生产力。To

5、improveorganizationandproductivityofFreshdivision生鲜处排面指南FreshDivisionImplementationGuide生鲜处排面指南FreshDivisionImplementationGuide生鲜处排面FreshDivisionlayout要点Keyspoints:顾客的第一感觉：TG的量感，22部门商品的新鲜Firstfeelingbythecustomersshouldbe:volumethroughTG,freshnessindept22&promotion营造自由市场购物氛围Customersfeell

6、ikeinwetmarket!尽可能的将走道位置空开。Thealleyarefreeasmuchaspossible加工商品和未加工商品必须分开。Thecookedanduncookedareproductsareseparated生鲜处位于门店的尽头，靠近收银线，方便顾客购物后离开Thefreshdivisionisattheendofthestoreandclosetothecashierline,easytoleaveafterfreshshopping蔬果课蔬果课排面图Fruits&VegetableDepartmentLayout干果绿叶菜根茎类水果茶叶蜂蜜鲜花

7、酱菜鸡蛋有机菜豆腐促销台食用菌海苔DryAndProductLeafyRootStemFruitTeaHoneyFlowerPicklesEggOrganicVegBeanCurdTGMushroomHaiTai每个分类的排面指南贴于排面的背后，以便员工查询Yourimplementationguideofeachfamilyisstuckonthebackofeachdisplay,forstaffinformation.Sample蔬果课排面指南Fruit&VegetableImplementationGuide它的作用: