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时间:2018-01-21
《2943.bxxx公司的市场开发策略研究 外文参考文献译文及原文doc》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、本科毕业设计(论文)外文参考文献译文及原文学院经济管理学院专业工商管理年级班别学号学生姓名指导教师年月日目录外文译文.....................................................................................................................................11品牌促进企业的成长....................................................
2、.......................................................11.1通过影响顾客的购买心理和购买选择偏好,扩大产品的销售...................................11.2通过提高品牌的认知,创造产品的附加价值...............................................................11.3通过强化顾客对品牌的联想和忠诚,提高产品的竞争能力...................
3、....................22企业不同成长阶段的品牌策略...........................................................................................32.1创业期的品牌策略.........................................................................................................32.2成长期的品牌策
4、略.........................................................................................................32.3成熟期的品牌策略.........................................................................................................42.4衰退期的品牌策略...................
5、......................................................................................5外文文献.....................................................................................................................................71Brandcanpromotethegrowthofth
6、eenterprise...................................................................71.1ExpandingthesalevolumewithAffectingcustomer'spurchasepsychologyandpurchasechoice............................................................................................
7、...............................71.2Creationproductattachmentvaluewithimprovingthecognitionofthebrand.............81.3Improvingthecompetitiveabilitywithstrengtheningcustomer’sassociationandloyaltytothebrand.................................................
8、....................................................................82Enterprisebrandstrategyindifferentgrowthstage..............................................................92.1Startupstagebrandstrategy................
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