3、渠道、实现动画电影产品差异化、提升国产动画原创力等对策。关键词：动画电影；发行模式；观影人群消费偏好IIIABSTRACTRecently, with the prominent influence of intrinsic and external benefit, cultural industry has become one of the symbols of its comprehensive national strength of one country. Thus our governmen
4、t paid more attention to the development of cultural industry. Animation was regarded as an important part of cultural industry. The study on animation has a guiding significance in the Chinese animation industry development direction. The superiority-infe
5、riority of its cultural value and industrial value determines whether China-made animation can meet the demands of the time, win a place under the pressure from worldwide cultural industries, and even eliminate by the world trend.The paper sorted out the i
6、ssue modes in developed countries and analyzed their factors for success, from that, we located the referential experience for domestic animation, and standing on shoulders we can realize the overspread development. In the meantime, the paper also summed u
7、p and analyzed the main problems of domestic animations that occurred during their developing process, including the faultiness of animation industry chain, impediments of the release channels, etc. To solve these problems, through practicable investigatio
8、ns, surveys and researches on single matters, the paper provided countermeasures about how to expand distribution channels, realize differentiation of the animated products and improve the originality of home
