An Analysis of Advertising Language英语专业毕业论文

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1、AnAnalysisofAdvertisingLanguage     AcknowledgementsHereandnow,Iextendmysincerethankstoallthosewhohavehelpedmetomakethisabetterthesisthanitwouldotherwisehavebeen.Amongthem,IwouldliketoshowmyheartfeltthanksandenormousgratitudetoProfessorXiYaxian,mysuper

2、visor,forherinsightfulguidanceandearnesthelpallthroughthesearching,analysisandpaper-writingstages.Ireallyappreciateherpainstakingperusalofthisthesisandvaluablecounselfortheadvanceinit.Andithasbeenagreatprivilegeandpleasuretoworkwithandlearnfromher.Inad

3、dition,theauthoralsowantstoextendherthankstoalltheteachersattheLanguageSchool,especiallyProfessorLuNaisheng,whoseenlighteninginstructionandinsightfultheoryhaveguidedmethroughthepastthreeacademicyearsandallthewaytothecompletionofthisthesis.Finally,Iwoul

4、dliketothankallofthepeoplewhohavegivenmeloveandsupport.Itisapleasuretodedicatethisthesistothemall.                                        Contents内容提要………………………………………….………………………………1Abstract……………………………………………..……………………………..2 ChapterIIntroduction1.11.1 Bac

5、kground………………………………….….……………………………..11.21.2 PreviousStudies……………………………….……………………………...11.31.3 SourcesandMethodology…………………….………………………………31.41.4 OverviewofAdvertising……………………….……………………………..3 ChapterIIAdvertisingElements2.1Headline.…………………...………..…….….……

6、…………………….……72.1.1DefinitionoftheHeadline.……….………..…………………………….…..72.1.2FunctionoftheHeadline..…………….…….……………………………….82.2BodyCopy…………………………………….………………………………82.2.1DefinitionoftheBodyCopy.……………….…………………….....………92.2.2CategoriesintheBodyCopy………………………………………

7、………..92.3Slogan....…………………………………..………………………………….122.3.1DefinitionoftheSlogan..…………………………………..….……...……122.3.2SyntacticFeaturesoftheSlogan..………………………………..………...122.3.2.1ShortSentences………………………………….….………….………...122.3.2.2EllipticalSentences…………………………………..

8、…………………..132.3.2.3InterrogativeSentences……………………………...….…..……...…….142.3.2.4NegativeSentences………………………………….…….……..………14 ChapterIIIGeneralFeaturesofAdvertisingClaim3.1TheWeaselClaim………………………………………………..……….….163.2TheUnfinishedClaim…………………