我国网上药店的发展现状与解决方案

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1、郑州大学自考本科毕业论文　　　专　　业　　　药学　　　　　　　　姓　　名　　　董清义　　　　　　准考证号　010313200258　　　　论文题目　我国网上药店的发展现状与解决方案2014年　　8月　　15日注：准考证号、姓名要规范填写并准确无误14论文评语：论文建议成绩：评审教师签名：年月日14论文综合成绩：答辩组长签名：院系盖章：年月日学校自考办意见：14目录1我国网上药店发展历程···········································72我国网上药店的经营概况·······················

2、··················73我国网上药店现状分析···········································74我国网上药店经营现状分析·····································7-94·1开展网上药店业务，零售企业自身存在的问题····················74·2网上药店的经营范围·········································84·3消费者选择网上购药的利益·································

3、··84·4物流配送机制不完善及配送安全问题···························84·5消费群体错位···············································84·6价格优势微弱和宣传力度不够·································9144·7消费者购买习惯和购买心理问题·······························95我国非法网上售药的现状··········································95·1合法药品经营网

4、站少、非法药品经营网站多······················95·2非法药品经营网站多、被查处的少·····························95·3网上药店质量、配送、交易等问题·······························96我国网上药店经营管理分析·····································9-106·1网上药店可以逃避安全防范措··································106·2虚假的网上药店使网上消费者冒更大的风险············

5、··········106·3监管的现状··················································107我国网上药店发展解决方案·····································10-117·1提供药品咨询查询服务······································10147·2经营发展品牌化············································117·3与传统药店联营·························

6、···················117·4发挥网上售药服务优势·····································117·5网络宣传扩大化·········································118结论························································1114摘要：随着信息时代的飞速发展，互联网电子商务运用逐渐成熟，网上药店早已经进入了人们的视线之内，但是，现实情况却不是我们想象中的川流不息，而是让网上药店处于一个非常尴尬的

7、位置，从而失去了它该有的意义与作用。分析我国网上药店的发展现况，找出其问题的根本所在，学习国外成熟的网上药店的经验，结合药事法规、市场营销及电子商务技术等，提出一些有利的建议，使我国网上药店行业健康快速的发展关键词：网上药店；发展现况；解决方案abstract：Withthefastdevelopmentofinformationera,theInternetelectroniccommerceapplicationgraduallymature,onlinepharmaciesalreadyenteredpeople'ssight,but

8、therealityisnotourimaginationinthestream,butlettheonlinepharmaciesinaveryawkwardposition,