艺术设计大纲 英文版

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1、SyllabusforArtDesignCourseTitle:1.Photoshop2.Colour3.IntroductiontoDesign4.Skecth5.3DSMAX6.VIDesign7.PackagingDesign8.LogoDesign9.PublicSpaceDesign10.AdvertisingDesign11.LivingSpaceDesignSyllabusofVIDesignOneCourseDescription1.Majorfor：ArtDesign2.Nature，StatusandRoleVIDesighwhi

2、chiscorporateidentity-centric,isacompulsorycourseforartdesignmajor.Thetaskofthiscourseistoletstudentsknowthedesighandmakingofvisualidentitysystem.3.TeachingObjectivesa、ThebasedsystemelementsofVIS,corporateidentity,product-specificsigns,specialfonts,standardcolour,standardgraphi

3、csandsoon.b、TheapplicationsystemelementsofVIS,tools,demanstratingmaterialsandwordsanddeedsofthemediainshowsite.4.LeadingCourseDesignForm,LayoutDesign,LogoDesign5.TestandEvaluationFinalExam（60%），RoutineParticipation（40%）TwoCourseContent1.CourseSummaryThesystemelementsofcorporate

4、identitysystem,corporateidentity,product-specificsigns,specialfonts,standardcolour,standardgraphicsandsoon.2.CourseContentChapterOneIntroductiontoVISection1.TheHistoryofCorporateImageDesignSection2.FromProductTrademarkstoCorporateIdentitya.DifferencebetweenProductTrademarksandC

5、orporateIdentityb.DifferencebetweenTraditionalCorporateIdentityandModernCorporateIdentitySection3.SystematicRecognitionofIdentitySection4.TheDevelopmentofCorporateIdentitySystemSection5.TheImportationofCorporateIdentitySystemChapterTwoTheConstitutionofVISection1.BasedDesignSyst

6、emofVIa.CompanyNameb.StandardLogoc.DeformationLogod.StandardGraphicse.Typographyf.StandardColourg.SecondaryColourh.CombinedModei.TrademarkBrandj.SymbolicPatternsk.Mascotl.LogoParaphraseSection2.ApplicationDesignSystemofVIa.OfficeSuppliesCategoryb.BannerCategoryc.InstructionsMar

7、kedCategoryd.ClothingCategorye.AdvertisingCategoryf.DataCategoryg.SituationandDisplayCategoryh.TransportandEquipmentCategoryi.PRGiftsCategoryj.ProductsandPackagingCategoryk.OthersChapterThreeVIManualBindingSection1.TheAimandRoleofManualBindingSection2.TheFormofManualBindingSect

8、ion3.ManualManagementSection4.PrinciplesofManualBindin