高考英语二轮考点复习讲义阅读理解广告

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1、2013高考英语二轮考点复习讲义：阅读理解-广告链接1.（2012广东卷）Sportsaccountforagrowingamountofincomemadeonthesalesofcommercialtimebytelevisioncompanies.Manytelevisioncompanieshaveusedsportstoattractviewersfromparticularsectionsofthegeneralpublic,andthentheyhavesoldaudiencestoadvertisers.Anattractionofsportprogra

2、msforthemajorU.S.mediacompaniesisthateventsareoftenheldonSaturdayandSundayafternoons–theslowesttimeperiodsoftheweekforgeneraltelevisionviewing.Sporteventsarethemostpopularweekendprograms,especiallyamongmaleviewerswhomaynotwatchmuchtelevisionatothertimesduringtheweek.Thismeansthetelevisio

3、nnetworksareabletoselladvertisingtimeatrelativelyhighpricesduringwhatnormallywouldbedeadtimeforprogramming.Mediacorporationsalsousesportstoattractcommercialsponsorsthatmighttaketheiradvertisingdollarselsewhereiftelevisionstationsdidnotreportcertainsports.Thepeopleintheadvertisingdepartme

4、ntsofmajorcorporationsrealizethatsportsattractmaleviewers.Theyalsorealizethatmostbusinesstravelersaremenandthatmanymenmakefamilydecisionsonthepurchasesofcomputers,carsandlifeinsurance.Golfandtennisarespecialcasesfortelevisionprogramming.Thesesportsattractfewviewers,andtheratings(收视率)areu

5、nusuallylow.However,theaudienceforthesesportsisattractivetocertainadvertisers.ItismadeupofpeoplefromthehighestincomegroupsintheUnitedStates,includingmanylawyersandbusinessmanagers,Thisiswhytelevisionreportingofgolfandtennisissponsoredbycompaniessellinghigh-pricedcars,businessandpersonalc

6、omputers,andholidaytrips.Thisisalsowhythenetworkscontinuetocarrythereprogramsregardlessoflowratings.Advertisersarewillingtopayhighfeestoreachhigh-incomeconsumersandthosemanagerswhomakedecisionstobuythousandsof“companycars”andcomputers.Withsuchviewers,theseprogramsdon’tneedhighratingstost

7、ayontheair.41.Televisionsportprogramsonweekendafternoons________.A.resultinmoresporteventsB.getmoreviewerstoplaysportsC.makemorepeopleinterestedintelevisionD.bringmoremoneytothetelevisionnetworks42.Whywouldweekendafternoonsbecomedeadtimewithoutsportprograms?A.Becausethere