2013高考英语二轮考点复习讲义 阅读理解 广告.doc

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1、2013高考英语二轮考点复习讲义：阅读理解-广告链接1.（2012广东卷）Sportsaccountforagrowingamountofincomemadeonthesalesofcommercialtimebytelevisioncompanies.Manytelevisioncompanieshaveusedsportstoattractviewersfromparticularsectionsofthegeneralpublic,andthentheyhavesoldaudiencestoadvertisers.Anattractionofsportp

2、rogramsforthemajorU.S.mediacompaniesisthateventsareoftenheldonSaturdayandSundayafternoons–theslowesttimeperiodsoftheweekforgeneraltelevisionviewing.Sporteventsarethemostpopularweekendprograms,especiallyamongmaleviewerswhomaynotwatchmuchtelevisionatothertimesduringtheweek.Thismeansth

3、etelevisionnetworksareabletoselladvertisingtimeatrelativelyhighpricesduringwhatnormallywouldbedeadtimeforprogramming.Mediacorporationsalsousesportstoattractcommercialsponsorsthatmighttaketheiradvertisingdollarselsewhereiftelevisionstationsdidnotreportcertainsports.Thepeopleintheadve

4、rtisingdepartmentsofmajorcorporationsrealizethatsportsattractmaleviewers.Theyalsorealizethatmostbusinesstravelersaremenandthatmanymenmakefamilydecisionsonthepurchasesofcomputers,carsandlifeinsurance.Golfandtennisarespecialcasesfortelevisionprogramming.Thesesportsattractfewviewers,an

5、dtheratings(收视率)areunusuallylow.However,theaudienceforthesesportsisattractivetocertainadvertisers.ItismadeupofpeoplefromthehighestincomegroupsintheUnitedStates,includingmanylawyersandbusinessmanagers,Thisiswhytelevisionreportingofgolfandtennisissponsoredbycompaniessellinghigh-priced

6、cars,businessandpersonalcomputers,andholidaytrips.Thisisalsowhythenetworkscontinuetocarrythereprogramsregardlessoflowratings.Advertisersarewillingtopayhighfeestoreachhigh-incomeconsumersandthosemanagerswhomakedecisionstobuythousandsof“companycars”andcomputers.Withsuchviewers,thesepr

7、ogramsdon’tneedhighratingstostayontheair.41.Televisionsportprogramsonweekendafternoons________.A.resultinmoresporteventsB.getmoreviewerstoplaysportsC.makemorepeopleinterestedintelevisionD.bringmoremoneytothetelevisionnetworks-9-42.Whywouldweekendafternoonsbecomedeadtimewithoutsportp

8、rograms?A.Becauseth