[精选]网上销售盈利模式与网上展示.pptx

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1、Chapter3:SellingontheWeb:RevenueModelsandBuildingaWebPresence网上销售：盈利模式与网上展示ElectronicCommerceElectronicCommerce2ObjectivesInthischapter,youwilllearnabout:Revenuemodels盈利模式Howsomecompaniesmovefromonerevenuemodeltoanothertoachievesuccess企业如何通过转换盈利模式取得成功Revenuestrategyissuesthatcompani

2、esfacewhensellingontheWeb企业进行网上销售时的盈利策略ElectronicCommerce3Objectives(continued)CreatinganeffectivebusinesspresenceontheWeb进行有效的网上展示Websiteusability网站的可用性CommunicatingeffectivelywithcustomersontheWeb与网上客户进行有效沟通ElectronicCommerce4RevenueModels盈利模式RevenueModelAgeneraltermforthecombinati

3、onofstrategiesandtechniquesthatacompanyusestogeneratecashflowintothebusinessfromcustomers.ElectronicCommerce51.Webcatalogrevenuemodel网上目录盈利模式Mailorderorcatalogmodel邮购模式或商品目录模式ProventobesuccessfulforawidevarietyofconsumeritemsWebcatalogrevenuemodel网上目录盈利模式TakingthecatalogmodeltotheWeb

4、ElectronicCommerce6ComputersandConsumerElectronics电脑与消费电子Apple,Dell,Gateway,andSunMicrosystemshavehadgreatsuccesssellingontheWebDellcreatedvaluebydesigningitsentirebusinessaroundofferingahighdegreeofconfigurationflexibilitytoitscustomers提供给客户高度的配置灵活性ElectronicCommerce7Books,Music,and

5、Videos图书、音像制品RetailersusetheWebcatalogmodeltosellbooks,music,andvideosAmongthemostvisibleexamplesofelectroniccommerceJeffBezosFormedAmazon.comJasonandMatthewOlimFormedanonlinemusicstoretheycalledCDnowUsedtheWebcatalogrevenuemodelElectronicCommerce8LuxuryGoods奢侈品Peoplearestillreluctan

6、ttobuyluxurygoodsthroughaWebsiteTheWebsitesofVeraWangandVersacewereconstructedtoprovideinformationtoshoppers,nottogeneraterevenueTheEvianWebsitewasdesignedforaselect,affluentgroupofcustomersElectronicCommerce9ClothingRetailers服装零售商Lands’EndPioneeredtheideaofonlineWebshoppingassistanc

7、ewithitsLands’EndLivefeaturein1999Personalshopper个人采购员Intelligentagentprogramthatlearnsacustomer’spreferencesandmakessuggestionsVirtualmodel虚拟模特GraphicimagebuiltfromcustomermeasurementsElectronicCommerce10FlowersandGifts鲜花和礼品1-800-Flowers鲜花店Createdanonlineextensiontoitstelephoneorder

8、businessChoc