人寿保险中心支公司筹备手册

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1、三级机构筹备手册中心支公司筹备手册传承文化树立品牌大局着眼打好基础注重规律创新思路立足市场强势起步向奋战在一线的伙伴致以最崇高的敬意！你们将不断制造XX人寿XX分公司新的亮点！一、前言XX人寿XX分公司营销部编制29三级机构筹备手册机构的筹备历来面对极大的机遇和挑战，它即能够让一家新的市场主体迅速在一个新的市场抢滩成功，攫取较大的市场份额，为公司未来的发展奠定坚实的基础。强烈的挑战又能够让每一个市场开拓者进行创新、大胆行动，从而创造新的奇迹！在XX、XX、XX三家机构开始筹备之际，为有效帮助各家新筹中心支公司快

2、速、高质量地完成筹备，分公司营销部特组织人力编写中心支公司筹备手册，提供给筹备三级机构的负责人作为参考,不同的市场要有差异化的市场开拓策略，宣传配合整个营销、培训的节奏进行。本手册分为两部分，第一部分为公司形象宣传，第二部分为前期大型活动的操作手册。就宣传企划工作而言，在新筹机构启动市场方面具有极其重要的作用，利用公众媒体进行公司的企业文化、招聘广告等宣传，能够在短时间内打开局面，扩大XX人寿的知名度。宣传的要点：把握时机、描述准确、传承文化、主题鲜明、循序渐进、形式多样、深入人心。在开业前的招聘、前瞻报告会、

3、面试等活动的具体操作过程中应时时注重公司品牌的树立，注重公司文化的传承，公司形象的树立不仅仅在培训过程中，而在于筹备组成员的一言一行之中，在筹备过中应注重细节、注重品质，把每一个细节点做到位，使每一个来到XX的人感受到XX的亲和诚信，而成为最好的宣传者，由于本次每个中支将有培训人员，培训手册未曾编辑在内。手册编辑过程中得到XX分公司各职能部门的大力协作，在此，谨代表编辑组向客户服务部、业务管理部、银行保险部、团险部、健康险部、办公室表示感谢，同时预祝各家中心支公司筹备顺利成功！XX人寿XX分公司营销部编制29三

4、级机构筹备手册总编辑：XX责任编辑：XXX供稿：XXX审稿：XXXXX人寿保险股份有限公司XX分公司XXXXX年X月X日———————————目录————————————XX人寿XX分公司营销部编制29三级机构筹备手册第一部分XX人寿XX分公司筹备手册（企划篇）一、XX人寿XX分公司的成长之路（宣传）···········································5二、注解XX人寿XX分公司媒体策略··············································

5、·········6三、媒体的运作内容·······················································································8四、XX人寿诚信服务十大创新举措··························································10五、媒体运作与营销发展的衔接·····························································

6、·····12六、对外宣传的注意事项··············································································13七、分公司提供的物品清单··········································································13八、筹备期《基本法》衔接方案··························································

7、········15九、分公司“明星协会”方案······································································17十、中心支公司开业激励方案与筹备行事历··············································19第二部分XX人寿XX分公司筹备手册（实务篇）XX人寿XX分公司营销部编制29三级机构筹备手册一、筹备前期的准备·········································

8、·············································21二、前瞻报告会的运作··················································································23三、中心支公司面试行事历及流程······································