最新国际贸易实务ppt1教学讲义PPT课件.ppt

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1、国际贸易实务ppt1UnitOneEstablishingBusinessRelationsI.Teachingaimsandrequirements:wheretogettheinformationaboutforeignfirmsthestepsinestablishingbusinessrelationshowtowritelettersaboutestablishingbusinessrelationsusefulwordsandexpressionsinestablishingbusinessrelations2.Fromwhatsource

2、scanweobtaininformationaboutforeignfirms?BanksChambersofCommerceinforeigncountriesTradeDirectoryChineseCommercialCounsellor’sofficeinforeigncountriesBusinessHousesofthesametradeAdvertisements,exhibitionsorfairsTheinternet3.Whatarethestepsinestablishingbusinessrelations?Firstly,g

3、etthenamesandaddressesofthefirmsyouwanttodobusinesswith;Secondly,make“StatusEnquiries”bywritingtoyourbankoranychambersofcommerceorenquiryagencies;Finally,sendaletter(whichisusuallycalled“FirstEnquiry”)oracirculartothefirmconcernedtobuildtraderelationswith.4.Howtowritea“FirstEnqu

4、iry”?Beginbytellingtherecipienthowyougottheirnamesandaddressesorsimplymakeaself-introduction;Stateyourintentionsofdoingbusinesswiththem;Givesomechiefinformationaboutthelinesofyourbusiness;Attimesthereferenceastoyourfinancialpositionandintegrityisalsoadded;Hopeforanearlyreply.5.R

5、epliestothefirstenquiry:Theymustbeprompt,courteousandcompletesoastocreategoodwillandleaveagoodimpressiononthereader----thefirmyouwilldobusinesswith.IV.StudyoftheSpecimenLetters:PleasegooverLetterOneandthenanswerthefollowingquestions:1.Inwhatletterstyleisthisletterwritten?2.Whowr

6、oteit?TheBuyerortheSeller?Why?3.What’sthemainideaofthisletter?IV.StudyoftheSpecimenLetters:A.UsefulWordsandExpressions:1.withreferenceto:referringto关于2.toenterinto/buildup/establishtrade/businessrelations/relationshipswithsb.与某人建立贸易/业务关系3.linen.（释义及用法见后）4.incompliancewith:inacco

7、rdancewith按照，符合，与…相一致5.incompliancewithyourrequest:按照你方要求A.UsefulWordsandExpressions:同义短语：asrequestedatyourrequestasperyourrequest6.forsb.’reference供某人参考（用法见后）7.tomeetsb.’sinterest使某人感兴趣8.specificenquiry具体询价9.tofurnishsb.withsth.向某人提供某物10.theconclusionofbusiness/adeal/adealing/a

8、transaction成交B.Studyofprofessionalwords:linen.1