starbucks商业模式分析.ppt

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1、StrategyanalysisofStarbucks组员：章辉朱静叶慧张青黄祎凡姜盼KeypartnerKeyactivitiesKeyresourcesCustomersegmentsCustomerrelationshipschannelsvaluepropositionCostandrevenueBUSINESSMODELvaluepropositionStarbucks“We’renotjustsellingacupofcoffee,weareprovidinganexperience.”------Howard

2、SchultzTargetcustomerWhitecollarExperienceExperienceModeTheStarbucksenvironmenthasbecomeasimportantasthecoffeeitselfStarbucksBeautifulCDs＋Wirelessinternet＋BeautifulView＋＋StarbucksGroupbuying、MobileapplicationMobilepaymentSharephotosandinformationinTwitter、Facebook

3、withcustomersMoveinsupermarketandretailstoreBrandLoyaltyEmployeeSatisfactionExcellentReputationOFFICEThefirstplaceHOMESTARBUCKSThethirdplaceThesecondplace下班后，你没回家，你不在星巴克店里，就在去星巴克的路上…AplaceforsharingwithfriendsAplaceforrelaxAplacefortastycoffee联合航空公司百事可乐公司首都唱片公司7-1

4、1连锁超市Barnes&nobile书店伙伴联盟StarbucksModeQualityandSkillsExperienceExpansionBrandbuildingUniqueCultureAllofthesemethodsmakesaspecial“StarbucksWay”ExcellenttastebeansStrictqualitycontrolExcellentServiceShortenthewaitinglineGoodlocationSoftbeautifulmusicWirelessonlineCo

5、mfortablestoreFindthebestpartnerUsingexperiencedmanagertotrainingAdaptfoodtolocaltasteAlsofitinteriortolocalarchitectureTreatemployeeasanpartnerStockownershipplanTrainingCoverbothfulltimeandparttimeemployeesChoosebestlocationleteverybodyknowthebrandCovereveryneigh

6、borhoodStarbucksDlocalizationFinancialmatterchallengesReduceexpansiononunnecessaryaspectsFocusmoreontraditionalcoffeebrandsWincustomer‘sloyaltythendevelopsteadily20022001200019995,8864,7093,5012,498LocationselectcooperationThankyou!