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1、导游服务规范知识（含职业道德规范）1whatarethebasicmoralnormsforthecitizensinourcountry?thebasicmoralnormsrefertolovingourmotherland,abidingbylaw,keepingcredit,beingunitedandfriendly,beingthriftyandhardworking,andofferingastribute.2whatisthespecificconnotationofoursoci
2、alismethicsthespecificconnotationsrefertothreeaspects,thatis,acoreofservingpeople,aprincipleofcollectivism,andthebasiccontentof‘thefivelove’(loveourmotherland,lovepeople,lovelabor,lovescience,lovesocialism)3whatarethefeaturesofthetouristprofessionalet
3、hicstherearefourkeyfeatures,thatis,progressiveontimes,loftilyobjective,highlyconsciousandextensivelypractice4whatarethebasicnormsofsocialismtouristprofessionalethicsthebasicnormsincludelovingone’spositionandhardworking,tobehonestandcredible,keepingjus
4、tice,servingthevisitors,contributetothesociety5whatcontentsdothetouristprofessionalethicspresentlyincludeitincludethreeaspects,oneis‘thethreeviews’educationofMarxism(viewofworld,viewoflife,viewofvalue),theotheris‘thethreevirtues’educationofsocialism(s
5、ocialethics,familyvirtue,professionalmorals),stilloneis‘thethreeconsciousness’educationofprofessionalmoralsofthetourismindustry(political,jobloveandserviceconsciousness)6whataretheprinciplesfortheguidetocomplywithwhenservingthetourgroup(1)positivelyst
6、riveforcooperationofothers(2)respectauthorityandinterestofotherpeople(3)foundarelationofmutualfriendship(4)respecteachotherandsharetheduties7inordertomasterthetravelticketssituationofthetourgroup,thelocalguideshouldcheckasfollows(1)makesurethatthetick
7、etforthenextleghavebookedandimplementthemodifiedbookingifthereareanychange(2)findoutiftherearereturnticketsandtheinternationalticketsfordomesticpassage(3)makeclearoftheticketstype8howdolocalguidemakepreparationsbeforeguiding(1)thelocalguideshouldbewel
8、lpreparedforthekeyitemsbyfamiliarizingtheintroductionmaterialsinforeignlanguage(2)whenreceivingprofessionalgroup,localguideshouldknowaboutrelatedknowledgeandtechnicalterms/jargon(3)preparetopicswhichmayinterestthevisitors,suchasthehighlightsat
