北师大版必修四Unit11_lesson3_The_advertising_game课件2.ppt

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1、Unit11Lesson3TheadvertisinggameIlike…advertisementsTheadvertisinggame135246Paragraph1Whatisanadvertisement?Anadmaygivedirectinformationlikenamesorlocations.BMB:toobroadM:mainideaN:toonarrowParagraph2Adsaremadevisuallyattractivetoholdtheattentionofthepublic.Someadshavepicturesthatpeopleenjoylo

2、okingat.MNParagraph3Productsaresometimeslinkedwithdifferentconceptsorideas.Usingcommonideastosellproductsisasoldasadvertisingitself.Modernadsmuststandouttomakethemselvesattractive.NMBParagraph4Someadvertiserswanttocreatesomethingthathasneverbeenseenbefore.Newandunusualideasoftenappearintoday’

3、stopadvertisements.Advertiserslookforotherwaystomakepeoplenoticetheirproducts.NMBParagraph5Notalladvertisingisaboutsellingproducts.Thegovernmenthasworkedhardatusingadstoeducatethepublic.Publicadshavehelpedtoincreasepublicknowledge.NMBTherearemanydifferentkindsofadvertisements.Somemaygive_____

4、____informationabouttheproduct;somearemade__________attractivetoholdpeople’sattention;othersuse__________likesuccessandwealth.Nowadaystopadvertisersprefertouse_________aswellasnewand___________ideastosurprisepeople.Publicadvertisements,however,focusonincreasingpublic____________.directvisuall

5、yconceptshumourunusualknowledgeTheadvertisinggame135246Paragraph1Paragraph2Paragraph3Paragraph4Paragraph5Justdoit.只管去做。（耐克）Askformore.渴望无限。（百事）Thetasteisgreat.味道好极了。（雀巢咖啡）Goodtothelastdrop．滴滴香浓，意犹未尽.（麦斯威尔咖啡）Thievesgotothebeachtoo.Takecareofyourbelongings.Helpprotectyourisland.TheBible----God’

6、sroadmapforlife.Webite.It’sshowtime!Thankyou!