市场营销专业辅修教学计划.doc

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1、市场营销专业辅修教学计划课程编码CodesofCourses课程名称NamesofCourses类别Types学分Credits学时CreditHours其中Including考试/考查Examinations/Tests备注Remarks讲课Lectures实验Experiment上机ComputerPractice实训Training市场调研Marketresearch必修CoreCourse2.54832610考查Tests市场调研课程实习Coursespraticeformarketresearch必修CoreCourse11周1Weeks考查Tests消费

2、行为学ConsumerBehavior必修CoreCourse34848考试Examinations市场营销竞争模实习MarketingCompetepractice必修CoreCourse11周1Weeks考查Tests销售管理Salemanagement必修CoreCourse34848考试Examinations销售管理课程实习Courses期practiceforSaleManagement必修CoreCourse11周1Weeks考查Tests广告策划与管理AdvertisementManagement必修CoreCourse23232考试Examinat

3、ions广告策划与管理课程设计Coursesdesignforadvertisementmanagement必修CoreCourse11周1Weeks考查Tests营销策划实习必修CoreCourse44周考查Tests电子商务与网络营销Electroniccommerce&networkmarketing选修ElectiveCourse2402416考查Tests营销渠道管理Distributionchannelmanagement选修ElectiveCourse23232考查Tests现代商务谈判Businessnegotiation必修CoreCourse23

4、232考查Tests产品管理Productmanagement选修ElectiveCourse23232考试Examinations物流与供应链管理ＢLogistics&Supply-chainmanagementB选修ElectiveCourse23232考查Tests服务市场营销Servicesmarketing选修ElectiveCours23232考查Tests公共关系学ＡPublicRelationsA选修ElectiveCourse23232考查Tests连锁经营管理ChainOperationsManagement选修ElectiveCourse1.5

5、2424考查Tests电力市场营销Electricpowermarketing选修ElectiveCourse23232考查Tests品牌营销与管理BrandMarketing&Management选修ElectiveCourse23232考查Tests价格决策与管理Pricingmanagement选修ElectiveCourse23232考查Tests客户关系管理Customerrelationmanagement选修ElectiveCourse1.5341816考查Tests国际市场营销InternationalMarketing选修ElectiveCours

6、e23232考查Tests房地产市场营销RealEstateMarketing选修ElectiveCourse23232考查Tests旅游与酒店营销TourismamdHospitalityMarketing选修ElectiveCourse23232考查Tests说明Declaration辅修本专业要求完成25学分,其中必修20.5学分,选修4.5学分.Repuirements25Credits,IncludingCoreCoures20.5andElectiveCourses4.5Credits.市场营销专业双学士学位教学计划课程编码CodesofCourses课

7、程名称NamesofCourses类别Types学分Credits学时CreditHours其中Including考试/考查Examinations/Tests备注Remarks讲课Lectures实验Experiment上机ComputerPractice实训Training1.管理学原理ＡManagementPrinciplesA必修CoreCourse34848考试Examinations2.市场营销学ＡMarketingA必修CoreCourse34848考试Examinations3.市场营销认知实习MarketingPractice必修CoreCou