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1、商务最常用的词汇分类BusinessVocabularyP1 Advertising 1adabbr.advertisement-advertabbr. 2advertisementn.itemofpublicityforaproductorservice,inmagazine,onTVetc 3advertisingagencycompanyspecialisinginproducingandplacingadvertisementsforclients 4AIDA.Attention
2、,Interest,Desire,Action-theobjectiveofalladvertisement 5benefitn.advantageofaproductorservice,usuallyderivedfromitsfeatures 6billboardUSn.signboard,usuallyoutdoors,foradvertisingposters;hoardingUK 7circulationn.averagenumberofcopiesofamagazinesoldina
3、particularperiod 8classifiedadssmalladvertisementsinmagazineornewspapercategorisedbysubject 9commercialn.paidadvertisementonradioorTV 10couponn.partofaprintedadvertisementusedfororderinggoods,samplesetc 11double-pagespreadn.advertisementprintedacros
4、s2pagesinamagazineornewspaper 12eye-catcherUSn.somethingthatespeciallyattractsone’sattention-eye-catchingadj. 13featuresn.specialcharacteristicsofaproduct,usuallyleadingtocertainbenefits 14hoardingUKn.signboard,usuallyoutdoors,foradvertisingposters;b
5、illboardUS 15postern.largesheetofpaper,usuallyillustrated,usedasadvertisement 16primetimen.hoursonradio&TVwithlargestaudience,esp.theeveninghours 17promotev.to(tryto)increasesalesofaproductbypublicisingandadvertisingit 18slotn.specifictimeinabroadca
6、stingschedule,whenacommercialmaybeshown 19targetn.objective;whatoneisaimingat-targetaudiencen. 20U.S.P..UniqueSellingProposition;whatmakesaproductdifferentfromothersBusinessVocabularyP2 Marketing 1brandn.aparticularmakeofproduct-tobrandv.-brandeda
7、dj. 2consumern.thepersonwhobuysandusesaproductorservice-toconsumev. 3costv.[cost,costed,costed]toestimatethepriceofmakingaproduct-costingn. 4developv.tocreateanewproductorimproveanexistingone-productdevelopment 5distributionn.thedeliveringofproducts
8、toend-users,inc.advertising,storingetc 6end-usern.theperson,customeretcwhoistheultimate(andsoreal)userofaproduct 7imagen.theconceptorperceptionofafirmorproductheldbythegeneralpublic 8labeln.smallpieceofpaper,metaletconaproduct
