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1、商务最常用的词汇分类BusinessVocabularyP1Advertising1adabbr.advertisement-advertabbr.2advertisementn.itemofpublicityforaproductorservice,inmagazine,onTVetc3advertisingagencycompanyspecialisinginproducingandplacingadvertisementsforclients4AIDA.Attention,Interest,Desire,Action・theobjectiveofalladvertisemen
2、t5benefitn.advantageofaproductorservice,usuallyderivedfromitsfeatures6billboardUSn.signboard,usuallyoutdoors,foradvertisingposters;hoardingUK7circulationn.averagenumberofcopiesofamagazinesoldinaparticularperiod8classifiedadssmalladvertisementsinmagazineornewspapercategorisedbysubject9commercia
3、ln.paidadvertisementonradioorTV10couponn.partofaprintedadvertisementusedfororderinggoods,samplesetc11double-pagespreadn.advertisementprintedacross2pagesinamagazineornewspaper12eye-catcherUSn.somethingthatespeciallyattractsone'sattention-eye-catchingadj.13featuresn.specialcharacteristicsofaprod
4、uct,usuallyleadingtocertainbenefits14hoardingUKn.signboard,usuallyoutdoors,foradvertisingposters;billboardus15postern.largesheetofpaper,usuallyillustrated,usedasadvertisement16primetimen.hoursonradio&TVwithlargestaudienee,esp.theeveninghours17promotev.to(tryto)increasesalesofaproductbypublicis
5、ingandadvertisingit18slotn.specifictimeinabroadcastingschedule,whenacommercialmaybeshown19targetn.objective;whatoneisaimingat・targetaudiencen.20U.S.P・・UniqueSellingProposition;whatmakesaproductdifferentfromothersBusinessVocabularyP2Marketing1brandn.aparticularmakeofproduct-tobrandv.-brandedadj
6、.2consumern.thepersonwhobuysandusesaproductorservice-toconsumev.3costv.[cost,costed,costed]toestimatethepriceofmakingaproduct-costingn.4developv.tocreateanewproductorimproveanexistingone・productdevelopment5distributionn.thedeliveringofproductstoend-users,inc.advertising,storingetc6end-usern.th
7、eperson,customeretcwhoistheultimate(andsoreal)userofaproduct7imagen.theconceptorperceptionofafirmorproductheldbythegeneralpublic1labeln.smallpieceofpaper,metaletconaproductgivinginformationaboutit2launchv.tointroduceanewproduct,withpubl
